li ning X lei feng trainers ::
:: “为人民服务” is a classic revolutionary Chinese phrase meaning “to serve the people.” Lei Feng is legendary historical figure and model citizen / comrade who dedicated his life to serving the people and the Chinese communist party / government.
Chinese mega sports brand 李宁 (Li Ning) has combined the man / myth and the unforgettable phrase in the release of a new limited edition shoe, the “为李宁服务” 雷锋 001 (”To serve Li Ning” Lei Feng 001) – a cheeky play on words that capitalizes on the retro-military look of Lei Feng-era design. A cross between classic and over the top, but carried off with panache.
“为李宁服务” 雷锋 001s are not cheap. A pair will cost you RMB 2800, and that’s only if you can find them.
If you liked these, there is plenty more shoe pornography at Dunk.com.cn to check out. // XD
[Xiao Du (小杜) is a guest contributor on 56minus1]
May 15th, 2009 at 10:56 am
Gorgeous shoes, but too late for the winter, and about 3 times more than I’d pay for them.
I’ll keep an eye out for the inevitable rip-offs.
May 15th, 2009 at 3:56 pm
I think to further “serve the people”, Li Ning should also involve itself with social or environmental project along the line adopted by SOHO Technology 3.0 with its “Meeting or Becoming Philosopher-Businesspersons”. Such project could also be done jointly with SOHOChina, if a compatible partner is needed.
More details, together with download of comprehensive documents are available at http://www.sohotech3.blogspot.com