china youth marketing piece, “the breakdown of tribal borders” ::
Thursday, April 29th, 2010:: MEDIA Magazine (Asia) featured us (NeochaEDGE) in pretty good China-focused youth marketing piece. Link here for a hi-res / readable version. // AjS
Posts Tagged ‘youth’
neocha.com | odi et amo ::
Friday, May 29th, 2009:: a slideshow by the creative force behind the Beijing-based independent design brand Odi Et Amo and Neocha.com-user Wang Shaobei (王晓贝). I met Shaobei at this year’s MIDI Music Festival in Zhenjiang and was refreshed by his confidence, he told me then (and reiterated on his Neocha blog): “We will make the #1 independent and original brand in China. If we can think it, we can do it. Nothing is impossible in youth. A lot of people have similar ideas, but the difference is that I am going to make it happen. I believe in us, we have youth, we will do it.” Check out a video interview with Shao Bei to learn more about Shaobei, his brand, and his world domination plans. See some of his designs below. // AjS
[full disclosure: 56minus1 is a partner at Neocha.com]
