internet word of mouth in China ::
:: CIC has published an insightful four-part white paper series on Internet word of mouth (IWOM) development in China, series topics include:
- The Chinese IWOM Landscape – An overview of the development, the architecture and the impact of Chinese IWOM. (EN / CH)
- Alternative Ways to Measure Internet Community Dynamics – An introduction to some examples of community measurement indexes to display the dynamics of the Internet environment. This introduction will help brands and community owners systematically understand the impact and importance of community and IWOM from a third party perspective. (EN / CH)
- The Diversity of Chinese Net Language – A look at the importance and uniqueness of Chinese net language and how it has become an integral part of netizens’ life online. (EN / CH, or on 56minus1 here)
- Reshaping the Relationship between Brands and Consumers – Exploration of the power of the community and how the Internet Community is redefining the relationship between brands and consumers by leveling the playing field. (EN / CH)
Stay tuned, 56minus1 will be highlighting content from these papers with upcoming posts.
To learn more about CIC, link to its homepage here, its English blog here, or its Chinese blog here.
// AjS
similar posts on 56minus1 ::
- chats | sam flemming ::
- chinese net-speak (part 3) ::
- instant messaging in China ::
- the chinese social media prism ::
- PR, marketing, & advertising blogs in china ::
December 19th, 2008 at 8:03 am
[...] 56minus1 :: » Blog Archive » internet word of mouth in China :: – really interesting set of reports that Adam Schokora found from CIC about word-of-mouth marketing in China. CIC are the WOMM leaders in the Chinese market [...]