neocha.com | odi et amo ::

:: a slideshow by the creative force behind the Beijing-based independent design brand Odi Et Amo and Neocha.com-user Wang Shaobei (王晓贝). I met Shaobei at this year’s MIDI Music Festival in Zhenjiang and was refreshed by his confidence, he told me then (and reiterated on his Neocha blog): “We will make the #1 independent and original brand in China. If we can think it, we can do it. Nothing is impossible in youth. A lot of people have similar ideas, but the difference is that I am going to make it happen. I believe in us, we have youth, we will do it.”  Check out a video interview with Shao Bei to learn more about Shaobei, his brand, and his world domination plans. See some of his designs below.  // AjS

[full disclosure: 56minus1 is a partner at Neocha.com]

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One Response to “neocha.com | odi et amo ::”

  1. Mitchell Says:

    The White Stripes meet the best known Latin esoteric poet. At least, it’s original shanzhai sorta.

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