things well done | post digital marketing 2009 ::
:: this is an absolute must-read for anyone with an interest in the future (and now) of human behavior or anything digital, particularly marketing, communications, and media. I don’t want to spoil it with any commentary / analysis that is already captured (more brilliantly and more compellingly than I would do it) in the below presentation. Slide 13 perhaps says it all though: “…the next generation Internet strategy has got nothing to do with the Internet…”
Okay, one more great combo-quote from the deck, from slides 140 and 153-155: “…having a presence on social media is not social media – talking, discovering, and building relationships are. It’s the nature of your activity that is important, not your choice of technology. We are moving from channels where brands are law enforcers, to arenas where brands are participants. This means that every screen, interface, and object is an opportunity for dialogue, interaction, response, and collaboration. Explore these opportunities rather than just tell your story.”
Last one, I promise, from slide 93: “…our job is not getting people from A to B to C, (our job) is creating value…” Bravo, well done Helge Tennø. // AjS
