Posts Tagged ‘bmw’

things well done | billboards ::

Tuesday, April 21st, 2009

:: a chess game of advertisement in Los Angeles. Via PSFK and here. Bravo, well done.  // AjS

[full disclosure: 56minus1 is employed by Edelman Digital; BMW is an Edelman Digital client.]

Posted in marketing | pr | advertising, the world, things well done | Tags: advertisment, billboards, , chess, psfk,  | No Comments »

things well done | myBMWclub.cn ::

Tuesday, April 7th, 2009

Last week, Edelman Digital (China) officially launched MyBMWClub, BMW China’s own exclusive social network and community for owners in mainland China. This is one of the first instances in China of a brand building deep relationships with their customers via this approach. For more information on the program link here. Bravo, well done.  // AjS

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[full disclosure, I am employed by Edelman Digital; I don't usually publish work-related content on 56minus1, but this is particularly relevant and well done]

Posted in china, digital | social media insights, edelman digital, internet | technology, marketing | pr | advertising | Tags: , , , www.mybmwclub.cn | No Comments »

trends | hybrid shanzhai’s ::

Thursday, April 2nd, 2009

:: I came across this pair of shoes worn by a woman on the subway today in Shanghai. I know Puma has done some cross-branded efforts with BMW (and Ferrari), but this just can’t be the result. Hybrid shanzhai’ing?  // AjS

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Posted in china, fashion, marketing | pr | advertising, shanghai, shanzhai, trends, urban | Tags: , , , , , , ,  | No Comments »