:: I can’t help think this video is actually a Mentos viral. But I don’t mind. Notice the soft product placement in the background at the 0:55 mark, and the avoidance of other product logos / names throughout the video, namely the “wall mounted flat screen TV,” “DJ turntables,” etc. Either way, I think it’s a great clip. Very creative and a lot of fun. Does anyone know more about it? Bravo, well done. // AjS
:: I stumbled on this interesting graphic while checking out Rou Bo’s (肉博) photo blog, which pointed me to E E E E E E E E’s photo blog, who is one of the creative forces behind Perk Art Studio. There is more on Perk Art Studio at their official (single page!) website. Also, check out their Taobao shop. Perk Art Studio is a Shanghai-based Chinese indie brand that designs clothing and accessories. // AjS
:: a slideshow by the creative force behind the Beijing-based independent design brand Odi Et Amo and Neocha.com-user Wang Shaobei (王晓贝). I met Shaobei at this year’s MIDI Music Festival in Zhenjiang and was refreshed by his confidence, he told me then (and reiterated on his Neocha blog): “We will make the #1 independent and original brand in China. If we can think it, we can do it. Nothing is impossible in youth. A lot of people have similar ideas, but the difference is that I am going to make it happen. I believe in us, we have youth, we will do it.” Check out a video interview with Shao Bei to learn more about Shaobei, his brand, and his world domination plans. See some of his designs below. // AjS
[full disclosure: 56minus1 is a partner at Neocha.com]
