Posts Tagged ‘collaboration’

ideas | us now ::

Thursday, June 4th, 2009

:: an excellent documentary examining social media’s deconstruction / decentralization of institutions, decision-making, and organizations, and the impact the Internet is having (and potentially could have) on government, finance, collaboration / information sharing, and online / offline networking. Buy the DVD here (the video below is the full documentary). For more information, extra clips, and reviews, link here. To watch this documentary in other languages, link here. H/T Sean Leow. // AjS

things well done | nike X ray ::

Tuesday, May 26th, 2009

:: anyone who reads 56minus1 regularly knows I love sneakers and that I’m a Ray Lei (雪磊) fanboy. So, there was no way I wasn’t going to like this collaboration. I’m just surprised it took me so long to find these. See below for two excellent productions by Ray, an extraordinarily talented multimedia designer based in Beijing.

The first one was for Nike’s Innov8 (创意沙龙) campaign and, I think, in support of the brand’s 706 interactive / multimedia exhibit last year in Beijing’s 798 art district. The 706 exhibit showcased – in a way only Nike can shamelessly pull off – 100 of the company’s most innovative accomplishments in footwear and apparel design. Pretty cool actually.

The second one, titled Moon Landing Plan, was shown at the Nike Dunk art exhibition in Shanghai last March. See Ray’s blog for some photos from the event, link here. Ou Ning, who also showed work at the exhibition, did a post on it too, link here.

Both works are great, and further examples of brands successfully engaging China’s creative community. Bravo, well done.  // AjS

an andre “tout va bien” bike? ::

Thursday, May 21st, 2009

:: I’m confused. I spotted this bike at CROSSROADS, a small hipster fashion / accessories shop in Shanghai on Xin Le Rd., between Xiangyang Rd. and Donghu Rd. The bike appears to be branded Andre Tout Va Bien. Huh?

For those that don’t know, Andre is a well-known French street / graffiti artist who has been around since the mid-80s. Is he making bikes now or is this some kind of collaboration? Maybe it’s just a sticker. Anyone know more about this? Dezio, as always, please chime in.  // AjS

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things well done | nike + james jarvis ::

Friday, April 24th, 2009

:: being involved with the world of marketing, I’m in a position to see brands make mistakes and miss opportunities all too often – and to be honest, it’s depressing (maybe I just care too much). Although, every once in a while, a brand takes you by surprise and does something brilliant; something so compelling and well done you are actually left feeling inspired (perhaps even inspired enough to buy its product). Today was one of those occasions.

The below video animation, titled Onwards, explores the simple pleasure of running free with a character making his way through a fanciful world of changing landscapes, challenges, and experiences. It’s is a superb collaboration between the talented British illustrator James Jarvis and Nike. The video is co-directed and animated by Richard Kenworthy with music from Caribou. I can’t imagine it being done any better. After watching it I genuinely wanted to go running in a pair of Nike running shoes. Who wouldn’t?

Jarvis’ take on the collaboration:

I had become interested in the idea of characters that were less referential and more iconic and abstract. I particularly wanted to do something with a potato-headed stick-man that I had been drawing at that time.

The film was inspired by certain personal experiences in running – a favorite run over Blanchland moor in Northumberland, being attacked by a crow in Singapore – and also by the transcendent, almost psychedelic experience of the simple act of running.

Rather than a marketing project initiated by Nike, the film was something proposed and produced by myself, and as such I hope represents a much more equal collaboration with a brand.

I very much look forward to when we consistently see this kind of brand / artist co-creation in China. To Nike’s credit, they have already staring doing this in China (some examples: 1, 2, 3). Local artists are talented and eager, and the market is ripe with opportunities for brands to engage with and sponsor Chinese creative communities. Enjoy the video. Bravo, well done.  // AjS  [via Wooster Collective and Josh Spear]