cotton candy universe ::
Monday, May 18th, 2009:: Ray Lei (雷磊) is one of my favorite Chinese animators – but truthfully, he is probably more aptly described as a multimedia designer. I wrote about him once before on 56minus1 here. See below for an animated short he did for Cotton USA’s “Natural World, Hope for Future” marketing campaign in China titled (I think incorrectly in English) The Universe Marshmallow. In Chinese it’s titled 宇宙棉花糖, which is best translated as Cotton Candy Universe or Universe of Cotton Candy. Either way, it’s his work and he can call it whatever he wants in any language, the point is, it’s suburb. It also shows another solid example of brands successfully engaging Chinese creatives for branded / marketing content. Bravo. Enjoy. Oh, and btw, my head is made of cotton candy. // AjS
