ideas | fakesumption ::
Wednesday, March 11th, 2009:: Jörg Jelden from Trendbüro recently gave the below-embedded presentation, titled Fakesumption, at LIFT in Geneva Switzerland. The presentation tells the story of the “fake goods” industry and its success, and, how brands can effectively deal with it, learn from it, and perhaps even embrace it. Great insights and information about a new way to think through the “problem” of counterfeit products. Thanks for getting in touch and sharing Jörg. // AjS
