Posts Tagged ‘Mobile’

things well done | post digital marketing 2009 ::

Sunday, August 16th, 2009

:: this is an absolute must-read for anyone with an interest in the future (and now) of human behavior or anything digital, particularly marketing, communications, and media. I don’t want to spoil it with any commentary / analysis that is already captured (more brilliantly and more compellingly than I would do it) in the below presentation. Slide 13 perhaps says it all though: “…the next generation Internet strategy has got nothing to do with the Internet…”

Okay, one more great combo-quote from the deck, from slides 140 and 153-155: “…having a presence on social media is not social media – talking, discovering, and building relationships are. It’s the nature of your activity that is important, not your choice of technology. We are moving from channels where brands are law enforcers, to arenas where brands are participants. This means that every screen, interface, and object is an opportunity for dialogue, interaction, response, and collaboration. Explore these opportunities rather than just tell your story.”

Last one, I promise, from slide 93: “…our job is not getting people from A to B to C, (our job) is creating value…” Bravo, well done Helge Tennø.  // AjS

mobile guides | shanghai unlike ::

Tuesday, February 24th, 2009

shanghai.unlike

:: the folks at Unlike have created a series (seven to date) of city guides that they boldly brand “the definitive city guide for the mobile generation.” The most recently profiled city is Shanghai and Unlike does a solid scan of the Shanghai scene. Heck, even locals will probably learn something from this well-crafted guide. And cheers on how utterly sensible it is for a mobile to double as a city guide.

Anyways, the guide is broken into six, helpful categories: Shop, Food, Hotel, After DarkArt & CultureEscapism

    Each category lists best-in-category destinations along with vital information easily accessed from your mobile (address, hours, nearest subway, phone number, etc.).

    I used the Berlin guide while traveling there and it dramatically enhanced my experience. I also played around with the Shanghai guide this weekend and visited boutique hotel, Jia Shanghai, which is ridiculously indulgent and stunning.

    I have only two, simple suggestions for improving the guides: 1) include user recommended / uploaded 1 / 2 / 3 day itineraries (a la Lonely Planet) for those on a schedule and, 2) allow user comments, which will layer additional insight onto each write-up. User uploads / comments will only burnish further what is already a comfortably excellent guide. All in all, kudos to Unlike, who has created a guide that unlocks Shanghai for locals and visitors alike. //

    [ is a guest contributor on 56minus1.]