:: Shanghai is the next stop for A Nice Set, a traveling exhibition of customized slipmats designed by leading artists from around the world. Presented by NeochaEDGE and Jellymon, A Nice Set | Shanghai will feature slipmat designs from international artists as well as the first showing of original slipmat designs from emerging Chinese artists. Further integrating the music + art theme, a set of Aerial7 headphones will receive a custom-design treatment by Chinese artists and displayed at the exhibition.
A Nice Set | Shanghai exhibition will open at 7:30 PM on September 12th at SOURCE’s gallery space, and run until September 28. Original slipmats, reproductions, IdN’s commemorative book, and custom-designed Aerial7 headphones will all be available for sale throughout the exhibition. // AjS
Exhibition Opening Party :: Sept 12, 2009, 19:30
Exhibition Dates :: Sept 12 – Sept 28, 2009
Location :: SOURCE (158 Xinle Road, Near Donghu Road)
Participating Artists ::
China
Raylei, B6, Tyakasha, Yan Wei, Nini Sum, Jellymon, Kidplastik, Chairman, Shinjil, 96k, Rubberpixy
International
Asif Mian, Ben Loiz & Carolina Chaves, Bob Kronbauer, Build, Carlos Rodriguez, David Ellis, Genevieve Gauckler, Gerry Villareal, Harmen Liemburg, Hanna Werning, Hort, Ian Wright, Ian “Swifty” Swift, Jeff Staple, Jeff Zimmermann, Jenni Kim, Jeremy Hollister, Jeremyville, Maki Kawakita, Marc Atlan, Ray Smith, Republic of Regina, Stephen Bliss, Judy Wellfare, Kai and Sunny, Kenn Sakurai, Kustaa Saksi, Luca Ionesco, Maceo Villareal, Stephan “Maze” Georges, Timothy Saccenti, Universal Everything, Value and Service, Yuko Shimizu and many more
What is a slipmat?
A slipmat is a circular piece of felt material that DJs use on turntables to manipulate a record.
The Concept ::
Just as DJs sample the work of many musicians into the new mixes, visual artists tap into their own cultural surroundings, sampling the influences they have accumulated and integrate them into their work. Both the visual artist and the DJ can be seen as “selectors” who draw inspiration from their respective environments, as well as its trends and fads, with the finished product of a painting or a mix being their interpretation of the world around them.
First conceptualised by Jeremy Hollister of New York creative studio Plus et Plus and Jeff Staple of Staple Designs and The Reed Space, A Nice Set invites leading artists to customize a pair of blank slipmats with dimensions of the canvas as their only constraints.
The Artists ::
The selection of participating artists for A Nice Set is not based on any universal visual aesthetic, but rather on talent, uniqueness and a passion for music – in both the work and the lives of the chosen artists.
Since its debut in Hong Kong, A Nice Set has been on tour for the past three years, travelling from Tokyo to Spain, Paris, Australia and Singapore hitting Shanghai this September. In each city, a selection of local talent is chosen to be included in each exhibition alongside the original collective. The works of the local artists then travel to the next city of the tour, ever expanding global pool of customized designs.
Organizers ::
NeochaEDGE
NeochaEDGE is a full-service idea and execution house passionate about helping clients understand, engage, and co-create with Chinese creative communities, trendsetters, and youth culture opinion leaders.
NeochaEDGE is a daily-curated, bilingual website and discovery engine dedicated to showcasing leading-edge creative content and emerging youth culture in China.
NeochaEDGE is a product of Neocha.com, an online community and social network that empowers Chinese creatives to promote their work, collaborate with other creatives, and engage with fans.
Jellymon
Jellymon / JMGS is a multi-discipline design studio that creates Artwork, Toys, Fashion, Lifestyle products, Branding, Creative Direction. Jellymon was set up by Lin Lin and Sam Jacobs. The pair met at Chelsea School of Art in 2002 and have been working together ever since. Jellymon is about art and products with a fun and thoughtful twist. JMGS works closely with brands and advertising agencies. The projects we work on are very wide ranging but most focus mainly on the Youth Market.
Sponsors ::
Aerial7
Aerial7 was founded in 2008 based on the idea that great sound can be combined with awesome, eye-catching design. Our headphones are influenced by our devotion to art, streetwear, action sports, and DJ culture. They deliver unsurpassed audio quality in models that are as much a statement of individualism as they are a practical necessity.
Vedett
Vedett is a premium Belgian beer brand with a somewhat different attitude; taking itself not too serious (except when it comes to quality, then we’re damn serious!), a bit quirky, modest, not telling you what to do or how to behave.
:: see below for an intensely imaginative and creative 3D animation film titled Water Brain. The short was produced by a team of students at the Guangzhou Academy of Fine Arts (GAFA) that collectively form 
Water Brain was recently awarded 
“It’s Your Turn” (到你了) is what 
Second, it’s providing a Chinese indie band yet another platform of exposure, promotion, and “packaging;” and it’s doing it in a non-intrusive, non-corporate way. Converse is just playing a facilitator role to make it all happen – none of the hype is focused on the brand, it’s all about the band. This campaign is not only good for Queen Sea Big Shark’s prospects, but also for the healthy development indie music scene and creative community as a whole.
Fifth, there is half compelling prize. It’s depressing how many of these user-generated content / co-creation efforts by big brands (most of which probably have significantly larger marketing budgets than Converse) are incentivized with lame awards. “It’s Your Turn” winners get an all-expense-paid 5-day trip for two to Beijing to attend 
