Friday, May 29th, 2009
:: an excellent animated film titled The Face (面) by Chinese multimedia designers Ray Lei (雪磊) and Chai Mi (柴觅), AKA Ray and Penny. The film was apparently awarded the Best Art Design in Animation at an International Animation Festival (still looking for details / link) and was Ray and Penny’s graduation project for the Academy of Art & Design at Tsinghua University in Beijing in 2007. They both have degrees in animation from the prestigious university. The below video is also on Tudou for faster loading in China. I’ve written about Ray’s work before on 56minus1, link here for more. Bravo, well done. // AjS
Posted in art, beijing, china, cool hunting, design, people, things well done, video, youth | creative culture | Tags: animation, award, best art design, chai mi, film, penny, ray, ray and penny, ray lei, the face, tsinghua university, video, 柴觅, 雪磊, 面 | No Comments »
Tuesday, May 26th, 2009
:: anyone who reads 56minus1 regularly knows I love sneakers and that I’m a Ray Lei (雪磊) fanboy. So, there was no way I wasn’t going to like this collaboration. I’m just surprised it took me so long to find these. See below for two excellent productions by Ray, an extraordinarily talented multimedia designer based in Beijing.
The first one was for Nike’s Innov8 (创意沙龙) campaign and, I think, in support of the brand’s 706 interactive / multimedia exhibit last year in Beijing’s 798 art district. The 706 exhibit showcased – in a way only Nike can shamelessly pull off – 100 of the company’s most innovative accomplishments in footwear and apparel design. Pretty cool actually.
The second one, titled Moon Landing Plan, was shown at the Nike Dunk art exhibition in Shanghai last March. See Ray’s blog for some photos from the event, link here. Ou Ning, who also showed work at the exhibition, did a post on it too, link here.
Both works are great, and further examples of brands successfully engaging China’s creative community. Bravo, well done. // AjS
Posted in art, beijing, china, cool hunting, design, marketing | pr | advertising, people, shanghai, things well done, video, youth | creative culture | Tags: 706, 798, animation, beijing, brands, china, Chinese, collaboration, creative community, creatives, design, designer, dunk, engaging, innov8, multimedia, nike, ou ning, ray, ray lei, shanghai, things well done, 创意沙龙, 雪磊 | 1 Comment »
Sunday, April 26th, 2009
:: I‘m a fan of RAY (and Penny), an up-and-coming multimedia Chinese designer (duo). RAY represents everything that excites me about the creative class in China, plus the work is just superb. Check out a video short below titled Magic Cube & Ping Pong.
The story takes place in the city of Magic Cube, where people’s heads are made of Rubik’s cubes. During a friendly game of ping pong, the ball is accidentally misplayed and flies out the window, setting the protagonist off on a journey. Eventually, he meets a beautiful magic cube girl…and so the story goes. Watch it. You’ll love it. To see more of RAY’s video productions, link here – all of them are excellent. // AjS
Posted in art, china, cool hunting, design, people, things well done, video, youth | creative culture | Tags: animation, china, creative, design, magic cube & ping pong, ray, ray lei, rubik's cube, video, 雪磊 | 1 Comment »
