Posts Tagged ‘scandal’

friday 5 | chinese internet “gates:” netizen memes & scandals ::

Friday, September 18th, 2009

:: “men,” as in 门 (the Chinese word for “gate”), is an important element of modern Web culture in China. Chinese netizens and even the local media at-large are fond of tacking “gate” (门) onto scandals and memes, perhaps even more than the Western press. Chinese netizens are even quicker on the draw; online conversation about scandals is often a forest of “gates,” many of which have similar or even identical names. This week’s Friday 5 takes a look at recent examples from five of the most common categories of “gates” on the Chinese Internet: food quality, donations, cars, espionage, and of course, the centerpiece of all durable Internet buzz, sex!

food: radiation-gate ::
Food safety has been a serious issue for Chinese netizens this year following the melamine milk scandal of 2008. A number of brands have been embroiled in their own additive scandals (a previous Friday 5 addressed Mengniu and Wang Lao Ji); in July, two instant noodle makers, Master Kong and UniPresident, found themselves in a scandal over labeling and irradiation. The allegations, published by a prominent business newspaper, accused the two companies of distributing instant noodle packages without clearly labeling that they had been irradiated. Both companies denied the charges and insisted that their products were completely safe. Dubbed “radiation-gate” (辐射门) by netizens and media, the scandal was related more to the deception than the radiation itself (although a small but significant portion of the online conversation was devoted to radiation fears). The initial response of both brands was mealy-mouthed: UniPresident claimed it did not use radiation but “could not rule out” use by its suppliers; Master Kong pled ignorance, saying it didn’t know it had to note that its suppliers used radiation. A rather snarky news report made the rounds of video sites and caught the attention of online gamers and other netaholics who survive off of instant noodles at Web cafe’s, etc. (“Woe to my instant noodle life!” reads one comment on the video.) Other netizens piled on with other quality complaints. Ultimately both brands said that they would improve their package labeling. Although the news caused considerable stir immediately after it was reported, Chinese Internet users quickly tired of the affair and it is no longer brought up in discussions of the brand and instant noodles in general. As with many of the minor “-gates” that crop up in online conversation, “radiation-gate” does not exclusively refer to the instant noodles affair: it’s also been used by Chinese netizens to describe mobile phone radiation scares and the effect of high-voltage power pylons on residential neighborhoods.

Yu Qiuyu’s “donation-gate” ::
Yu Qiuyu (余秋雨), a drama professor turned popular essayist turned TV commentator, has long been dogged by controversies ranging from accusations of being a henchman of the notorious Gang of Four to having accepted a luxurious villa from the Shenzhen government in exchange for favorable reviews. The source of Yu’s latest controversy, known as “donation gate,” was his old foe Xiao Xialin (肖夏林), whom he once brought to court for defamation. On May 14, 2008, shortly after the Sichuan earthquake, Yu announced that he would donate RMB 200,000 to build an elementary school in the quake-stricken Dujiangyan. In a blog post published on May 5 of this year, Xiao Xialin suggested that Yu had not spent a cent of his own money. He demanded that Yu provide proof he had really donated. A blog post Yu made in the wake of the earthquake in which he issued a “tearful plea” to the Chinese people had been mocked by a wide swath of Internet users, and his silence on the donation issue revived his “tearful professor” title and prompted more mockery from netizens, including this article sarcastically proposing that the Chinese government should help Yu to forge a donation receipt. Some public figures, such as Yi Zhongtian (易中天), also urged Yu to show evidence. The belated response came in June 22, when Yu denied the charges following a newspaper report that quoted a local government official from Dujiangyan confirming that Yu did donate RMB 200,000. According to the government official, because the construction standard has been upgraded after the earthquake, RMB 200,000 was no longer enough to build a school, so it was spent to buy books for three school libraries to be named after him. This was not enough for some netizens, who were put off by the thought that Yu had made the donation under public pressure or out of self-promotion. “Whether the donation is real or not, I think that the actions of Yu and his cronies are more disgusting than misappropriating RMB 200,000,” read one comment.

car scandals
In the beginning of September, a driver in Shanghai named Zhang was stopped by a pedestrian who complained that his stomach was killing him and who asked for a ride to the hospital because he couldn’t wait for a taxi. Zhang refused his passenger’s offer of payment, but when he reached the hospital, the passenger grabbed his keys, and the car was surrounded by seven or eight uniformed individuals. Zhang was charged with illegally operating a taxi. In many Chinese cities, unlicensed taxis are frequently targeted by law-enforcement campaigns and their drivers are subject to fines, license suspensions, or even more serious punishment, but this kind of fishing expedition, preying on the good intentions of ordinary citizens, raised the hackles of many netizens who already had a fairly poor opinion of local law enforcement. The situation first came to public attention when Han Han (韩寒), a bestselling author and race car driver who keeps a phenomenally popular blog, posted two letters under the heading “This is certainly just a rumor” on September 11. From Han, who has been named an online public opinion leader by a number of media outlets, the story received immense exposure, and the mainstream press tracked down and verified the story. “Fishing-gate” spawned op-ed columns on entrapment, the rule of law, and the limits of administrative authority, and these in turn generated even more netizen debate (“Where is my Party, my great Communist Party? We miss you so!”) and parody. Han prefaced his repost of the rumors with the following comment: “I’m republishing two posts that have not been verified. It’s highly likely that they’re just rumor-mongering by reactionary elements bent on ruining the National Day atmosphere. I’ve selected them so that the relevant departments can proceed with arrests.” This is a reference to the arrests of previous online rumor-mongers, including one of the netizens involved in a previous car-related “gate”: the “Hu Bin stand-in-gate” (胡斌替身门 or “surro-gate”, as one translator put it). That scandal captured netizen imaginations over the summer and demonstrated the limits of the power of crowd-sourcing to determine the truth from questionable photographs. Hu Bin, who struck and killed a pedestrian, turned up in court looking very different from photos taken at the scene. Rumors sprung up online that he had hired someone to take his place in prison. The “human flesh search engine” tracked down a likely stand-in. Someone masquerading as that individual denied the rumors, but it took the mainstream media to clear up the situation and determine that Hu Bin had actually appeared in court.

spygates ::
Espionage has considerable cachet online in China. Unverifiability of much of the information about spies has rumors flying fast and thick, and Chinese netizens attempt to ferret out the truth even as the mainstream media remains tight-lipped. In June, rumors snowballed that Fang Jing (方静), the host of prime-time CCTV programs such as Defense Watch who had lately been absent from the screen, was accused of being a spy for Taiwan, detained, and missing for three months. “Fang Jing Spy-Gate” (方静间谍门) led to a lot of speculation online about the situation, even after she denied the rumors. Later it was revealed that rival CCTV presenter and professor Ah Yi (阿忆), who could have been jealous of her, exposed her status as a “spy” for Taiwan in a cryptic blog post (since deleted; repost here). Fang Jing quickly returned to present another program for CCTV to put an end to the rumors altogether, although conversation about the incident continued: a blog post on Sina BBS dissects the heated discussion following Ah Yi’s rumormongering. In another recent spy-gate, Rio Tinto employees, including the Shanghai General Manager, were detained by the Chinese PSB in July on suspicion of stealing state secrets. Known as “Rio Tinto Gate” (力拓门) or “Rio Tinto Spy-gate” (力拓间谍门), the case came at a time of bad relations between the Australian government and China, and it sent a shock through the international iron ore industry. The murky situation was quickly elaborated upon, but the online response in China was widespread. Both the Fang Jing and Rio Tinto Spy-Gates were talked about in light of the then-popular espionage TV drama Hidden (潜伏), which involves a Communist spy in the KMT before the establishment of the People’s Republic of China. Variations of the spy cases have cropped up, after Rio Tinto’s “gate” turned into a “spy and espionage gate”: on the Netease Money BBS, for example, netizens talked about a senior member of Shougang (首都钢铁公司) being taken away for corruption. In the iron industry, it seems, espionage “gates” are closely tied to bribery “gates” at the moment.

sex-gates ::
Since the Edison Chen (陈冠希) “racy photo-gate” broke in 2008, leakages of private / bedroom photos and videos have turned up fairly regularly on the Chinese Internet. The ones that attract the most attention involve celebrities who inadvertently got their overexposed personal pictures leaked. Often these get compared to the Edison Chen scandal (as the topless paparazzi photos of Zhang Ziyi (子怡) – “beach gate” – was in January), but they tend to fade away much more quickly. Other popular sex scandals involve teens who intentionally post their own racy photos or videos to the Internet. In “breast rubbing gate”: In a video which has been circulating on the Internet since late June, a female student is lying on a desk in what looks like a classroom; around her are a number of male students fondling her breasts. Via “human flesh searching” tactics, Chinese netizens eventually discovered the real identity of the girl, a student at a vocational school in Cixi, Zhejiang Province. After the incident broke, the girl in the video posted to her QQ page (repost) that she was under immense pressure and felt suicidal. Netizens engaged in heated debate about the moral issues involved. This blog post argues that the moralists who criticize the girl have done more damage to her than her classmates. Netizens also discussed another issue highlighted by the incident, the imbalance gender ratio: as the only female in the class, the girl said she gave consent to the boys for the “solidarity of the whole class.” For these sex scandals, even though most websites swiftly delete the content whenever it pops up, a sufficiently determined and patient Internet user can eventually locate a reposted copy.

/// AjS

[Friday 5 is the product of my work for Edelman Digital (China). Link here for the full Friday 5 archive. If you'd like to be added to the bilingual (English & Chinese) Friday 5 email distribution list, please send me an email at: adam DOT schokora AT edelman DOT com.]

周五5 | 中国互联网上的“门”:网民热议的丑闻事件 ::

Friday, September 18th, 2009

:: 相比较于西方的同行,中国媒体对为各种丑闻贴上“门”

字标签的偏好有过之而不及。中国网民更是将此发挥到了机制。门字在网上对于形形色色的各种负面事件的讨论中随处可见,甚至不同的事件可以有类似或相同的名称。本周的Friday 5汇集了五大类“门”事件,其中涉及捐款,汽车,间谍,以及饮食男女等诸多方面。

食品安全:辐射门 ::
在2008年的三聚氰胺毒奶粉事件之后,食品安全成为人们关注的焦点。众多品牌也遭受到添加剂事件的困扰(此前报道的蒙牛和王老吉);在六月,一家经济报纸刊登文章,指出两家方便面企业,康师傅和统一,没有在其包装上明确标注其使用了放射性物质进行杀菌灭活。两家企业否认了这一指责。此事件被称为辐射门,相比与放射性物质所带来的恐慌相比,舆论更多的是对企业说谎的谴责声,只有小部分议论是关于放射性物质杀菌所可能带来的危害。两家企业的最初反应含糊其辞。统一声称自己并未使用辐射消毒,但不排除自己的供货商使用这种消毒方法;康师傅则声称自己并不知道使用了经过辐射的原材料必须要标识。一个对此事件的电视报道在各个视频网站被转载并在大量消费泡面的网民中间引起反响(一位网友评论到:哎,我的泡面生涯!)其他网友则纷纷反映其它质量问题。最终,两家企业表示将会改进自己的标识方法。尽管事件被曝光的最初获得大量的关注,但网民的注意力很快转移,此类话题在互联网上也很少再被提起。对于网上层出不穷的各种影响有限的门事件一样,辐射门也不仅仅局限于方便面食品,它还被用来指称手机高压变电器电磁波辐射所带来的恐慌。

捐款门 ::
从一名戏剧教授成功转型成为散文家的余秋雨,近年又成为一名活跃于电视荧屏的评论家。成名以来,关于他的争议一直不绝于耳,其中包括他曾经是臭名昭著的四人帮的帮凶,以及他以赞美文章从深圳政府处换取豪华别墅。余最新的一次争议同样来源自所谓的“咬余专业户”肖夏林。在2008年五月十四日汶川地震后不久,余宣布自己将为灾区捐赠二十万元,用于建造一座希望小学。肖在近年五月五日的一篇博客中余极有可能没有掏一分钱。夏还进一步要求余出示证据以表明捐款确有其事。此前,余秋雨的一篇《含泪劝告请愿灾民》已经招致网民的一片嘲笑,而他此次对于捐款问题的沉默再次引发众人对这位“含泪教授”的讥讽,其中包括这篇网民戏称要求政府为余秋雨伪造一份捐款收据。包括易中天在内的一些社会名人也纷纷向余秋雨开炮,敦促其公示证据。余对指责的否认直到六月二十二日才姗姗来迟。而此前的一篇新闻报道已经引述了都江堰的一位政府官员确认了余秋雨的捐款。该官员同时声称由于震后对新建建筑的抗震要求提高,建设一座小学的所需花费超出二十万元,因此余的捐款被用于为三座图书馆购置书籍。这仍然不能满足一部分网民,因为对他们而言,余的捐款究竟是出于自我宣传或者是舆论压力依然不得而知(不管真捐假捐,我都觉得余及其同伙此举比贪污挪用了20万救灾款还恶心)。

钓鱼门和替身门 ::
在九月初,上海一名张姓司机搭载了一名声称剧烈腹痛的行人前往医院。张拒绝了此人的支付车费的请求,但是当车辆驶入医院的时候,乘客夺取钥匙,同时,一群身着制服的人包围了车辆。张被控非法营运。在很多中国城市,未经注册的出租车是执法机构的打击对象,一旦被发现,往往被课以高额罚款,暂扣驾照,以及其它严厉惩罚。这种“诱使犯罪”,并往往殃及出于公德心的驾驶员的执法手法受到本来就对当地执法评价很低的网民的大加鞭笞。此事件最早被畅销作家兼赛车手韩寒在的曝光而引发公众关注。九月十一日,关于此事的两封信被韩冠以“这一定是造谣”的标题发表在博客上。韩的舆论领袖的身份使事件获得极高曝光度,而大量主流媒体随后跟进并确认信中反映属实。关于“钓鱼门”的大量专栏见诸报端,讨论了事件所涉及的诱捕,法制,以及政府权限等诸多问题,这些文章又进一步依法网上的讨论(“我的党在哪里,伟大共产党呀,我们想念你” ;惊爆上海好心车主被“钓鱼”后与执法大队的对话)。韩寒为此文作序,称“转两个帖子,未经核实,极其有可能是反动份子破坏国庆气氛的造谣之作,我特别选出,以便相关部门进行追捕”暗指此前数名网民因制作和散布谣言而被捕,其中包括另一与汽车有关的“胡斌替身门”。此事件充分调动了网民的想象力,并暴露了众多网民在鉴定嫌疑照片时的不足。驾驶汽车撞击过路行人致死的胡斌在法庭照片与以往的形象迥异,引发他雇佣替身为其坐牢的猜测。网民甚至通过人肉搜索,爆出一个与照片中人物相貌相似的所谓“替身”。此后有人以该“替身”身份发帖否认“自己”替胡斌入狱,主流媒体最终证明胡斌确实已经接受审判厘清关于此事的传言

间谍门 ::
形形色色的间谍事件常在。由于主流媒体往往三缄其口,使得众多传言一时漫天飞舞,令人真假莫辩。六月有关于中央电视台国防观察节目主持人方静被传为台湾间谍,已经离职并接受调查。尽管方出面否认此传闻种种猜测依然不止。央视前主持人兼北大教授阿忆是此次事件的始作俑者。阿忆或许出于嫉妒, 在博客上发表了一篇含糊其词的文章,指称方静为台湾间谍(原文已被删除,但转帖仍然能够被读到)方静很快重返央视,主持另一档节目,结束了种种传言。但网上对此的讨论依然不止:发表在新浪bbs上的一篇文章分析此事件的前因后果。另外一件间谍门则涉及澳大利亚铁矿巨头力拓。由于事发正值中澳关系紧张时期,国际铁矿石业也受此影响。尽管真相逐渐露出水面,但该事件在网上影响广泛。关于两起间谍门的讨论往往与热播谍战电视剧《潜伏》相提并论。此间谍门的后果不断延续,在网易论坛上,网民们谈论到首都钢铁公司一名高管被警方带走接受调查。在钢铁行业,“间谍门”似乎被称作为受贿门更确切些。

色情门 ::
自从2008年陈冠希艳照门曝光之后,不时有个人私密照片或视频泄露到互联网上。最引人注意的多是那些不慎流出的娱乐界明星超尺度的私房照。这些照片经常被拿来和陈冠希艳照门做对比(例如一月份章子怡几近赤裸的“沙滩门”事件),但是这些事件大都很快从公众视线中淡去。此外,色情门还涉及还涉及一些未成年人在网上发布的自己的性爱照片或录像。一个名为“摸奶门”的视频自六月底以来在网上大量传播。视频中的女主角躺在貌似一间教室的课桌上,身边围绕着一群男学生,轮流抚摸女生的胸部。网民还确定了该女生的真实身份:浙江慈溪某职业学校的一名女生。事后,该女生在自己的QQ页面上声称自己面临很大的压力,甚至有自杀的念头。网上对该事件的讨论大多涉及的道德伦理方面。一篇博客文章认为道德的卫道士给该女生造成的伤害远大于视频中的男同学。对于此事件中折射出来的另一个问题:男女人口比例的失调,网民们也有讨论:作为班里的唯一女性,该女生声称她之所以同意男生的请求是出于班级的团结。这些尽管多数网站迅速删除了所有这些色情门有关的内容,对于有毅力兼耐心的网民,找到被大量转载的内容并非难事。

/// AjS

[Friday 5是我服务的爱德曼数码(中国)的一项产品。这里是全部Friday 5 的存档。 有意通过电子邮件订阅双语Friday 5者可通过以下地址向我发送邮件索取:adam 点 schokora 在 edelman 点 com。]

friday 5 | online iwom pr crises in china: the latest and why ::

Friday, August 28th, 2009

:: in China, discussion of online Internet word of mouth (IWOM) PR crises always seem to be focused on foreign companies, but this is a bit misleading because local Chinese companies get it too. Online crises in China comes in many forms. Sometimes they are brought on by circumstances outside of a brand’s control – a freak accident that explodes into a storm of online controversy, or changes in government policy that throw a benign long-term practice into the worst possible light. Other crises are unfortunately engineered by the brands themselves, through carelessness or malice. The five examples below of Chinese brands in crises online in China show that in many cases, rather than the details of the problem itself, what’s important is how a brand responds to the initial crisis that makes a lasting impression on Chinese netizens. A swift, engaging, well-targeted response can make all the difference between a satisfied group of online consumers / stakeholders, and a devastating rumor that will continue to harm a brand’s image and reputation for years to come.

BYD’s “five-star” scandal ::
BYD is a domestic Chinese auto manufacturer that aspires to be an international brand. Although it has attracted considerable attention this year for its electric models, more recent news reports have focused on a safety scandal involving a traditional model. In July, a BYD F0 car rear-ended a mini van. Although BYD has boasted about the car’s superior safety rating (BYD claims “five-star” passage of the C-NCAP collision test) none of the F0’s air bags inflated when the collision occurred. The owner of the car took BYD to court for misleading customers with false test results. Shortly afterward, the China Consumer Association, the quality supervisor, issued a warning that the collision test results for the F0 are not due to be released until September, so the “five star” test results cannot not true. This statement brought the incident to the attention of the national media, and from there it spread to online forums where netizens blasted the company’s dirty dealing. In the aftermath, BYD responded by releasing an open “letter of gratitude” implying that the lawsuit was an effort by its competitors, referred to as “foreign brands and co-brands,” to fight the pressure of BYD’s climbing sales figures. An article entitled “BYD incident exposed an unspoken rule; the collision test gates is all bullshit” was published in the print media and widely republished on the major portals and auto websites. On a more grassroots level, an online post entitled “Protest! F0 was bullied. Let’s comment and tell the truth” emerged on a BYD sponsored forum and has been reposted elsewhere. Although these articles have currently diverted attention from BYD’s misleading advertising to focus on the company’s victimization at the hands of big brands who feel threatened, the cycle of the scandal is probably not finished yet. It remains to be seen whether BYD’s appeal to nationalism will ultimately work out to its benefit on the Chinese Internet, or if it will eventually have to speak directly .

Mengniu’s OMP Scandal ::
Milk Deluxe (特仑苏), a premium brand of milk from Chinese dairy heavyweight brand Mengniu, was marketed to wealthy consumers as an especially healthy beverage choice. The packaging and advertising heavily emphasized the presence of “osteoblast milk protein” (OMP), an additive that Mengniu claimed would help the absorbtion of calcium to promote bone growth. With consumers and the Chinese government wary of any and all additives to pure milk in the wake of 2008’s melamine scandal, the attention of Chinese netizens and the local mainstream media turned to OMP. A government quality investigation of Mengniu’s OMP practices hit the media in February, 2009, and sparked intense online debate (“Who’s messing around? It’s Mengniu! Is someone afraid of chaos? Are we just supposed to sit and drink poisoned milk in silence so the world will be at peace?!”). Because the product was aimed at a relatively limited consumer group, Mengniu’s difficulties were not directly related to the additive itself. Instead, it was its ambivalent response to the crisis that got it into the most trouble online from Chinese netizens who are highly sensitive to perceived hypocrisy. Initially, Mengniu claimed that OMP contained IGF-1, but when news came out that IGF-1 could be carcinogenic in large doses, it changed its tune and said that OMP was essentially Milk Basic Protein, an accepted food additive. Fatigued consumers didn’t care much at this point (“Experts say milk with OMP isn’t harmful to your health.” “Then let the experts drink it first“). However, when third-party tests were released showing that OMP did not have nearly the extent of health benefits that Mengniu claimed, the company was hit again. A posting on the influential popular science community blog Squirrel Society concluded “To make such claims about efficacy based on such preliminary research, it’s quite an understatement to say they merely ‘exaggerated the effects’.” The additive was eventually banned, and Mengniu, which had emerged relatively unscathed from the melamine scandal, ended up with a black eye.

Wang Laoji’s additive scandal ::
Wang Laoji (王老吉凉茶) is a “herbal tea” drink that rivals Coca-Cola in popularity in China, but is preferred by many because it’s a Chinese product rather than an international or American brand. It also plays up the health qualities of its formula, which is based on the use of traditional Chinese medicinal ingredients. This practice got the brand into trouble earlier this year. In May 2009, Ye Zhengchao (叶征潮) accused Wang Laoji of giving him gastric ulcers because it contained prunella vulgaris (夏枯草), an ingredient usually associated with Chinese medicine. The Ministry of Health had once claimed that adding prunella vulgaris to food and drink violated the Food Safety Law. The charges were heavily reported in the media and became a popular conversation topic on BBS discussion forums (“Wang Laoji is poison that’ll hurt your liver!”). Web portals, such as the Influential Brands website has a whole channel devoted to Wang Laoji and the case. The case even acquired its own “gate” : Additive Gate (添加门). [Chinese netizens are in the habit of adding "gates" to the ends of catch phrases representing particular online scandals.] Anti-fraudster and TCM-buster Fang Zhouzi weighed in with a blog post about implications of drinking herbal teas drinks, further polarizing the issue: now Wang Laoji’s defenders were sticking up for the entirety of traditional Chinese medicine. The popular nationalist-leaning Tiexue BBS hosted many threads related to Wang Laoji, both positive and negative. Defenses were widespread based on Wang Laoji’s previous reputation: for example, a post dated May 11 details the first time that netizens noticed the brand, which was during the Sichuan earthquake in 2008: “Wang Laoji donated 100 million yuan instantly, and is far superior to the wealthier Coca-Cola and Pepsi,” and said that the Ministry of Health should take care of Coca-Cola first if it wanted to clean up Wang Laoji. Elsewhere, netizens were not entirely negative about the additive itself: a Baidu Knowledge answer talks about the widespread notion that people in Guangzhou use prunella vulgaris to brew medicinal soups, and that it’s not bad for the body at all. The company made no response: when China Newsweek tried to interview a company spokesperson about the case, they were rebuffed as were other Chinese media outlets. On May 12 the Guangdong Food Profession Union (广东省食品行业协会) declared that prunella vulgaris had been listed in the Ministry of Health’s list of legal food additives in 2005 and that it is not known to cause gastric ulcers. So the takeaway seems to be that if you’re a well-regarded national brand known for philanthropy and that’s connected to a point of national pride, you may be able to ride out a health crisis by simply relying on the government and the patriotic public. Wang Laoji  may have avoided a crippling scandal this time round, but the poison allegations will continue to circulate online, and when they are brought up in the future, there will be no company response to rebut them.

China Post’s EMS handling scandal ::
Around August 24, a several minute clip appeared online that showed postal workers unloading EMS (China Post’s Express Mail Service) packages from the back of a mail truck. Rather than handling them carefully, as customers might imagine, the workers rolled or threw the packages onto the ground, where they landed with audible “thumps.” One of the comments on the post read, “This is a serious infringement on consumer rights….it must be strictly investigated, and management must be overhauled. Otherwise, our countrymen will have no choice but to choose Fedex, UPS, or DHL.” The video quickly spread to other hosts, like 56, and sparked animated discussion among netizens. On the Xitek forums, the netizen who started the thread said “Don’t use EMS from now on,” and similar sentiments echoed across the Chinese Internet. However, netizens confessed that many times they are in a bind: in urban areas there are lots of choices of delivery services, but China Post is practically the only option in smaller towns across the country. The response so far from China Post has been entirely media-driven. Although the mail truck’s plates placed it in Panzhihua, Sichuan, it was the Hangzhou-based Qianjiang Evening News that picked up the story in the interest of its readership, which would be particularly concerned because the city is home to the headquarters of online auction house Taobao and many small online retailers. The newspaper reported a mealy-mouthed statement from the Panzhihua Post Office: “The truck in the video isn’t likely to be ours because our mail trucks are mostly Chang’an vans. From the scene, we are not able to confirm the registration number at the moment,” which also suggested that the clip could be a malicious hoax. The paper also spoke to a Hangzhou postal official, who said that such mishandling never occurred in his city. Netizens who commented on QQ’s repost of that news item were dubious, with most seeing the official’s statement as a purely cover-your-ass action.

Google.CN’s porn scandal ::
In June, Google China was the subject of CCTV news reports that accused it of violating social morality. As part of a national campaign against pornography and other corrupting online influences in easy reach of the country’s youth, CCTV revealed that Google.CN would suggest filthy phrases and sentences to innocent netizens searching for completely ordinary, benign terms. The accusations blanketed the national media both online and off, and although netizens were generally sympathetic to Google because of previous prejudices toward CCTV’s hatchet-jobs in the service of government propaganda campaigns, it is still instructive to see how Google responded to the crisis. Unlike the dodgy medical ad crisis last December, during which Google China’s protestations made it appear like a defiant outsider attempting an end-run around China’s advertising law, its attitude all along was one of active cooperation. Its fast response drew a favorable reaction from many Chinese netizens. Initially it worked to remove the search suggestion tool that had gotten it into trouble, and thereafter made periodic statements that it was cooperating with the authorities to ensure that its search results were acceptable. At least in the context of Internet word-of-mouth, what started out as a slam on Google’s online reputation turned into a credibility hit for CCTV. Google declined to comment, preferring to let netizens draw their own conclusions about the Google.CN vs. CCTV “PK” matchup. Some netizens even suggested that Baidu, which had been blasted by CCTV for accepting paid ads for medical products it knew were of questionable legality, had made up with the network and had called in the hit on its international search rival. And when Chinese netizens discovered that CCTV had interviewed its own intern for a man-on-the-street response, and when they unearthed evidence that CCTV had essentially to create the pornographic sentences, Google China continued to cooperate the authorities and let the IWOM play out on its own.

// AjS

[Friday 5 is the product of my work for Edelman Digital (China). Link here for the full Friday 5 archive. If you'd like to be added to the bilingual (English & Chinese) Friday 5 email distribution list, please send me an email at: adam DOT schokora AT edelman DOT com.]