things well done | shoebox ::
Wednesday, April 8th, 2009:: I’m a fan of Chinese retro and “revolutionary” footwear. This past weekend I picked up another pair of Shanghai-made Warrior / Huili (回力) trainers. The shoes are great, of course, but check out the packaging. This is a beautiful, timeless shoebox. The font and copy are nearly perfect, especially the line: 穿回力鞋, 走成功路, which In English is something like “Wear Huili Shoes, Walk the Road of Success.” It’s so much better in Chinese, perhaps that’s why Huili didn’t bother translating it. Bravo, well done. // AjS
