li ning X lei feng trainers ::
Thursday, May 14th, 2009:: “为人民服务” is a classic revolutionary Chinese phrase meaning “to serve the people.” Lei Feng is legendary historical figure and model citizen / comrade who dedicated his life to serving the people and the Chinese communist party / government.
Chinese mega sports brand 李宁 (Li Ning) has combined the man / myth and the unforgettable phrase in the release of a new limited edition shoe, the “为李宁服务” 雷锋 001 (“To serve Li Ning” Lei Feng 001) – a cheeky play on words that capitalizes on the retro-military look of Lei Feng-era design. A cross between classic and over the top, but carried off with panache.
“为李宁服务” 雷锋 001s are not cheap. A pair will cost you RMB 2800, and that’s only if you can find them.
If you liked these, there is plenty more shoe pornography at Dunk.com.cn to check out. // XD
[Xiao Du (小杜) is a guest contributor on 56minus1]