things well done | w+k 上海 three ::
Thursday, July 2nd, 2009:: the below “thing” showed up at the Neocha.com studio a couple weeks ago – at first I didn’t know what it was, but it didn’t take me long to fall in love. It’s part funky plastic casing, part string-bound book, and part pixel-art USB rabbit – there is some Styrofoam-like substance and a magnet in there as well. It was gifted to us from W+K Shanghai and is essentially a credentials document presenting the agency’s work in China for 2008. The book is full of what books should be full of – bold, compelling photos. Even without a word of text, it captures (what appears to be) the creative energy and inspiration behind W+K client campaigns. They even went as far to pre-load the pixel-art USB rabbit with cool multimedia content – a Flash presentation of 2008 W+K work, with photos and videos; and a separate video showcasing life at W+K for employees. All of us in the marketing / advertising / PR space in China should take note of this effort. I’m très impressed. Bravo, well done. Good timing too, I just lost my USB drive – I want a fucking laptop next year though, or a pair of Nikes. // AjS
