things well done | coke spot ::
Monday, August 3rd, 2009:: Coca Cola created this short advert (if you can call it that) as part of it’s ongoing Open Happiness campaign, showing how Coca Cola can connect people and bring happiness. W+K Amsterdam is behind it. H/T Jenn.
It’s superb.
Notice that while there is no Coca Cola logo / branding in the content itself (only in the closing title card), you know it’s Coca Cola right away (the shape of the bottle and glass, the color of the bottle cap, etc.). Beyond the branding though, the content delivers on the most important thing of all – is just plain compelling and entertaining. Bravo, well done. // AjS
