about fifty 5 ::

Adam J. Schokora:: 56 minus 1 equals 55. Fifty 5 is a daily curated website maintained by me (Adam J. Schokora). The site aggregates my personal interests, observations, digital wanderings, occasional writings, and photo / video productions. Fifty 5 content typically covers Chinese Internet and technology developments, creative / youth / Web culture, digital media, fashion, design, music, photography, urban art, innovation, and events. Although I keep this site for myself – it’s basically just an external hard-drive for my brain – I’m happy to have you here too.

More about me – I’m originally from Detroit, Michigan but have been traveling the world since I was a teenager. I have been in and out of China since 1999 and am currently based full time in Shanghai – a city I have (finally) fully embraced as “home.” I graduated from The University of Michigan with degrees in Political Science (Sino-international relations) & Mandarin Chinese.

My professional work primarily includes being a CEO and co-founder of NeochaEDGE. NeochaEDGE is two things: As a web-magazine, we showcase inspiring creative content from China. As a creative agency, we represent leading-edge Chinese creative talent.

Previously, I was responsible for leading Edelman Digital in China, and then later worked as a strategist for Edelman Digital (Asia Pacific) providing counsel and insight to staff and clients on Chinese social media, digital communications / marketing campaigns, Internet word of mouth (IWOM), local Internet trends / culture, and “digital lifestyles” in China. He also helped drive a variety of the firm’s marketing and intellectual capital initiatives in China and across the AP region.

Additionally, I’m a (very) occasional contributor at Danwei.org, a leading website on Chinese media, marketing, advertising, and urban life.

For more information, please feel free to .

To check out my photos, link here.

To get in touch, link here for contact information.

If you are interested in contributing content to Fifty 5, link here.

If you are interesting in creating a banner for Fifty 5, link here.

// AjS

Disclaimers ::

  • Fifty 5 is an Adam J. Schokora (me) production. The views expressed on this website are solely my own personal opinions unless otherwise noted.
  • Some Fifty 5 content is the product of my work for Edelman Digital. Link here for an archive of all such content on Fifty 5.
  • Some Fifty 5 content presents and promotes Neocha.com, NeochaEDGE, and other Neocha-related properties. Link here for an archive of all such content on Fifty 5. I’m a partner at Neocha.com and a co-Founder / Chief Editor of NeochaEDGE.

Re-posting & citation ::

  • Fifty 5 content is for public consumption. If you’d like to use or present it in any form online or off, please feel free – there is no need to ask for permission. However, I kindly request that all such usages of Fifty 5 content include at least a hyperlink back to the content’s original page (i.e. permalink) on 56minus1.com. Please be respectful of this request.