Archive for the ‘politics’ Category

how social media is impacting public affairs in china ::

Tuesday, December 15th, 2009

:: together with PublicAffairsAsia, my colleagues at Edelman China published a short white paper today titled The Dragon & The Mouse. The paper takes a look at how social media is impacting public affairs in China, and even includes some insights from yours truly (bottom of page 7).

To check out the press release and more details, link here. To download the white paper as a PDF, link here. To read the paper, see below. Let me know what you think in the comments section below.  /// AjS

friday 5 | politics on the chinese internet ::

Friday, June 12th, 2009

dannyyungonpolitics:: the topic for this week’s Friday 5 comes from my colleague (and former United States Ambassador to Singapore, 2001 – 05) Frank Lavin, based in Edelman’s Hong Kong office. Thanks Frank. If any readers have any ideas for future Friday 5s, please send through.

Due to China’s digital censorship regime (playfully known as the “Net Nanny”), politics can sometimes be tricky to talk about on the Chinese Internet. On websites affiliated with Chinese state-run / owned media organizations, conversation can carry on freely within the boundaries the sites have set up for themselves, but on more independent venues, Chinese netizens often have to resort to typographical tricks or character substitutions to mention people, places, and events whose names may be deemed “sensitive words” by the Net Nanny. In general, politics as a specific topic is fairly niche – online audiences are just not that interested. However, Daqi’s rankings list for politics forums (时政论坛排行) includes fourteen items. Expanding the view to rankings for “government” forums (政府论坛排行) extends the list to four pages and includes BBS discussion forums on topics such as anti-corruption, rule of law, policy, agricultural reform, and civic society. Below is a snapshot of the political / government landscape online in China – the places Chinese netizens go to converse / argue over politics, government affairs, and political figures.

general politics ::
Beijing’s Utopia BBS discussion forum may be the most well-known forum for debate about domestic and international issues. It tends to slant leftward, and has a special section for Mao Zedong. Leading special topics on Utopia currently include an ongoing critique of neoliberalism and articles on Lu Chuan’s Nanjing Massacre movie City of Life and Death. Marxist Review is a Beijing-based current events forum with an ostensibly Marxist slant. Recent topics include multi-party government, bureaucratic socialism, and democracy in the hands of revolutionary masses vs. the right. School of Athens is a academically-flavored community that slants in a liberal direction, particularly after absorbing many of the members of the liberal Fatianxia law commentary site following its harmonization in December, 2008 (and in fact, many pages on School of Athens imply that it actually is the successor to Fatianxia). Discussion involves the rule of law and civic society. A recent post that reposted an essay on freedom of speech by author Lin Da’s drew a comment thread in which netizens felt that Zhongnanhai (China’s White House) could learn something from it.

domestic politics ::
The forums at China.com are known for their nationalist leanings (they were at the forefront of the great Universal Values flamewar in 2008. The “Peace Forum” (和平论坛) sub-board has hundreds of pages worth of posts, most of them dealing with cross-straits Taiwan / Mainland China reunification. Conversations include “Taiwan still calls us Communist bandits,” dealing with a Taiwanese TV program’s interview with a guest who said his father beat him like a “Communist bandit.”  More recently, a May conversation discussed the short-sightedness of people who live in Taiwan, or more plainly, “Taiwan vs. China.” Caogen (草根), a blog host whose name means “grass-roots,” appears to lean left, and is home to sober commentary from noted public intellectuals like Li Changping (李昌平) and Ye Tan (叶檀), as well as other, more radical ideas. The site’s top-ranked blogger at the moment is Song Hongbing (宋鸿兵), author of the conspiracy-minded The Currency Wars, and other bloggers go off in even more unusual directions. A gem from April: “China should accept Mongolia’s request to return to the motherland” (中国应同意蒙古的回归请求) by Xu Zhaokang, who works in the Dongguan Municipal Copyright Bureau. Site-wide, top-ranked articles mostly have to do with assigning blame for the financial crisis and wondering whether the U.S. will collapse as a result. Young China features a May 4 tableau on its splash page alongside the slogan “embody the power of young China,” and continues the May 4 theme with an About-page image of students carrying a “Hello Mr. Democracy” sign on May 4, 1989. The main site is set up as a blog, but there’s also a nascent social networking site and an associated Marxist wikipedia. It’s hosted overseas, and it looks to be the work of one dedicated politics hound, but it’s still represents a political presence on mainland China’s Internet space.

international politics ::
The Chinese Foreign Ministry hosts a foreign affairs BBS discussion forum that dates back to November, 2001 (and still uses the clunky BBS software of that era). Although the last web-chat between a foreign ministry official took place in October 2008, the general interest board is still fairly active, drawing dozens of comments daily. According to the BBS’s information page, it’s only supposed to be open on weekdays between the hours of 10am and 5pm, but many comments are time-stamped outside those times. Newslist.com.cn has an International Affairs BBS discussion forum. Featured forums are aimed at students seeking to test into masters or PhD programs in international affairs, but the bulk of the site’s activity takes place in the Politics Talk forum, whose subject matter spans the globe. The Internet is home to specialized forums devoted to more specific topics in international affairs, such as China’s disputed territory and its relationship with Japan. China Non-Governmental Alliance to Protect the Diaoyu Islands (中国民间保钓联合会) has a BBS discussion forum that has sub-sections for the islands themselves, maritime rights, Sino-Japanese relations, and other related diplomatic and military topics. The China Non-Governmental Alliance to Seek Reparations from Japan has a similar set-up. A lot of discussion on these topics takes place on more general forums; traffic at these smaller websites seems to pick up when major events occur on the world stage.

local government ::
For local politics there are BBS discussion forums attached to the local Chinese government where citizens can voice their thoughts, such as the forum for locals in Nantong (南通) in Jiangsu province. That site has a section for local political affairs, which is split into three sub-sections: consultations, policy suggestions, and web-chats. Policy suggestions range from “ordinary people only want small things,” a complaint about bad traffic on a certain road to a direct appeal to the city mayor, Ding Dawei, about a chengguan (official urban control officers / thugs) without an official registration number who beat up a woman: “Who is beating up the people?” Although many local governments have set up websites, the level of political involvement differs. The city of Baoying has a government website that includes a citizens’ BBS discussion forum which claims 26,965 members, but unlike the previous government site, policy tends to be drowned out by everyday life. Of the more political-oriented conversations, “Responding to a problem” discussed road congestion partly caused by offices belonging to public security and the judiciary. As for government officials themselves, college-educated rural civil servants have a number of BBS discussion forums targeted specifically at people in their position. College Rural Official Forum features discussion boards where they can exchange information about rural governance, improve their skills, and learn the finer techniques of drawing up official documents. Politics-wise, there’s a discussion forum for current events that mostly seems to be concerned with the economic impact of college students choosing to take jobs as rural civil servants.

political personalities ::
Up until this Wednesday, the place to go to satisfy your passion for the PRC President and Communist Party / Military Commission Chairman Hu Jintao and PRC Premier Wen Jiabao was We All Love Hu and Wen (我们都爱胡总温总). On this website, fans could share stories, images, movie clips, and tributes to the beloved Chinese leaders. However, as of 5:17pm June 10, the site’s BBS discussion forum has been “suspended,” with the explanation: “The People Talk sub-board has been deleted.” People Talk was a place for fans of Hu and Wen to talk about their favorite domestic and international leaders. China’s strict rules protecting the image of domestic and world leaders had previously led the website to plead with users not to use photos of leaders in signatures or as avatars. Baidu has a Postbar devoted to the Wen Jiabao fan club, but posting is restricted to members (who number 30), and the last comment was submitted in July 2008. World leaders are a sensitive subject, too. Take U.S. President Barack Obama for example. He has his own forum on Baidu’s Postbar, but updates slowed after his election and ceased entirely after he took office in January. The forum notes that “because of relevant laws and policies,” only members (of whom there are 23) are allowed to post. Obama’s lucky — his forum still has 6,808 posts available for perusal. Ex-president Bush has no Postbar at all, only an apologetic “Sorry, the forum is temporarily unavailable based on relevant laws and policies.

News link: A feature article posted to the Global Times website last night reported on the shutdown of unofficial fan club websites for national leaders.

[Friday 5 is the product of my work at Edelman Digital (China). Link here for the full Friday 5 archive. If you'd like to be added to the bilingual (English & Chinese) Friday 5 email distribution list, please send me an email at: adam DOT schokora AT edelman DOT com.]

ideas | us now ::

Thursday, June 4th, 2009

:: an excellent documentary examining social media’s deconstruction / decentralization of institutions, decision-making, and organizations, and the impact the Internet is having (and potentially could have) on government, finance, collaboration / information sharing, and online / offline networking. Buy the DVD here (the video below is the full documentary). For more information, extra clips, and reviews, link here. To watch this documentary in other languages, link here. H/T Sean Leow. // AjS

a red guard’s documents ::

Saturday, May 30th, 2009

:: I recently had the opportunity to chat with an ex-Red Guard. This ex-Red Guard kindly allowed me to photograph some documents and things from his experience during the Cultural Revolution as a middle school student, and his participation in the national “down to the countryside, up to the mountains” (下乡, 上山) campaigns as a teenager / twenty-something. I have done some photoshop’ing on these photos to conceal the identify of this ex-Red Guard, but I can assure you, these are genuine artifacts straight from his scrapbook.  // AjS

:: below is a patch that was sewed onto the clothing (chest) of Red Guards, it reads: “Red Guard, Shanghai City Middle School Red Guard Representative Meeting, Yangpu Military Zone.” (Before the Cultural Revolution, Yangpu was, and is now, simply referred to as a “district,” it was “militarized” for purposes of the 10 year campaign.)

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:: below is a certificate stating this ex-Red Guard’s participation in the Shanghai City, Wusong Middle School Red Guard Representative Meeting. The handwritten / cursive Chinese script to the left and right of Chairman Mao’s bust reads: “Rely on the helmsman when sailing the seas, rely on Mao Zedong thought when carrying out revolution (大海航行靠舵手, 干革命靠毛泽东思想).”

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:: below is the outside front and back cover of a Red Guard passbook. The front cover (right) simply says: Red Guard (vertically), and Shanghai City Wusong Middle School Team / Unit (horizontally). The back cover (left) says: “The Three Main Rules of Discipline (三大纪律): 1) obey orders in all your actions, 2) do not take a single needle or piece of thread from the masses / people, and 3) turn in everything captured. The Eight Points for Attention (八项注意): 1) speak politely, 2) pay /price fairly for what you buy / sell, 3) return everything you borrow, 4) pay for anything you damage, 5) do not hit or swear at people, 6) do not damage crops, 7) do not take liberties with women, and 8) do not ill-treat captives.”

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:: below is the inside front and back cover of a Red Guard passbook. The inside front cover (left) is a quote from Lin Biao (essentially second in command during the first half of the Cultural Revolution, 1966 – 71) that reads: “Read Chairman Mao’s books. Listen to Chairman Mao’s words. Follow Chairman Mao’s instructions on how to handle affairs. Be Chairman Mao’s Good Soldiers.” The inside back cover reads: “August 20, 1966. Red Guard certificate. Second year of middle school (the handwritten “中二” just above the photo).”

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:: below is a public transit pass for this ex-Red Guard / “sent down educated youth” to use when returning home (Shanghai City, Yangpu District) from the countryside; dated May 12th, 1973.

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maobama ::

Sunday, March 22nd, 2009

:: check out Douban-user Chocoholic’s avatar – a Mao Zedong / Barack Obama remix (see below left). Excellent photoshop’ing work. H/T to Joel. I also randomly came across this Obama / Chinese “大字报” poster remix here (see below right). // AjS

Maobama chairman_Maobama

president obama on leno ::

Saturday, March 21st, 2009

:: President Obama on The Tonight Show with Jay Leno; the full interview.  // AjS

shorts | interview w/ carol lin ::

Friday, March 13th, 2009

:: this video is the tenth in a Danwei.org series of short interviews conducted at this year’s Chinese blogger conference (cnbloggercon 2008, Guangzhou, November 15 & 16th).

In this interview,  Carol Lin (林凯洛) (a.k.a. The Carol), a prolific Taiwanese blogger, , social activist, and an all-around digital maven, who is also well known for her photography, shares her thoughts on the lack of development in the Chinese web 2.0 / Internet industry, Taiwan’s uncensored Internet, the opportunity average Chinese people got to “taste the flavor of freedom in an unblocked Internet” during the Olympics, and digitally savvy Chinese netizens.

This video is also available on Tudou for faster loading in China.

To see other interviews from this series, link here.

Filming, editing, and interviewing: Adam J. Schokora
Subtitles: Alice Liu
Music: B6

obama uncensored, subtitled, & transcripted ::

Thursday, January 22nd, 2009

:: there has been a lot of talk on Danwei and Shanghaiist (and online) about CCTV’s (China Central Television) real-time censorship / interruption of President Obama’s inaugural speech while it was being broadcast in China. The first clip below shows a CCTV news anchor suddenly and awkwardly cutting away to a 2nd-screen analyst just as President Obama and the live Chinese interpreter say: “earlier generations faced down fascism and communism” (keywords: “faced down” and “communism,” of course). The second clip below shows an uncensored and Chinese-subtitled version of the entire speech, courtesy of Youku BUZZ (thanks & ). Pasted below the clips is a complete and uncensored Chinese translation of the inauguration speech, courtesy of Shanghaiist, with the censored content underlined. For a more detailed analysis of the incident, click here. // AjS

各位同胞:

今天我站在这里,为眼前的重责大任感到谦卑,对各位的信任心怀感激,对先贤的牺牲铭记在心。我要谢谢布什总统为这个国家的服务,也感谢他在政权转移期间的宽厚和配合。

四十四位美国人发表过总统就职誓言,这些誓词或是在繁荣富强及和平宁静之际发表,或是在乌云密布,时局动荡之时。在艰困的时候,美国能箕裘相继,不仅因为居高位者有能力或愿景,也因为人民持续对先人的抱负有信心,也忠於创建我国的法统。

因此,美国才能承继下来。因此,这一代美国人也必须承继下去。

现在大家都知道我们正置身危机核心,我国正在与四处蔓延的暴力和憎恨作战。我们的经济元气大伤——这既是某些人贪婪且不负责任的後果,也是大众未能 做出艰难的选择,对国家进入新时代做准备不足所致。许多人失去房子,丢了工作,生意萧条。我们的医疗太昂贵,学校教育让人失望。每天都有更多证据显示,我 们利用能源的方式壮大我们的对敌,威胁我们的星球。

这些都是得自资料和统计数据的危机指标。比较无法测量但同样深沉的,是举国信心尽失——持续担心美国将无可避免地衰退,也害怕下一代一定会眼界变低。

今天我要告诉各位,我们面临的挑战是真的,挑战非常严重,且不在少数。它们不是可以轻易,或在短时间内解决。但是,美国要了解,这些挑战会被解决。

在这一天,我们聚在一起,因为我们选择希望而非恐惧,有意义的团结而非纷争和不合。

在这一天,我们来此宣示,那些无用的抱怨和虚伪的承诺已终结,那些扭曲我们政治已久的相互指控和陈旧教条已终结。

我们仍是个年轻的国家,但借用圣经的话,摆脱幼稚事物的时刻到来了,重申我们坚忍精神的时刻到来了,选择我们更好的历史,实践那种代代传承的珍贵权利,那种高贵的理念:就是上帝的应许,我们每个人都是平等的,每个人都是自由的,每个人都应该有机会追求全然的幸福。

再次肯定我们国家的伟大,我们了解伟大绝非赐予而来,必须努力达成。我们的旅程从来就不是抄捷径或很容易就满足。这条路一直都不是给不勇敢的人走 的,那些偏好逸乐胜过工作,或者只想追求名利就满足的人。恰恰相反,走这条路的始终是勇於冒险的人,做事的人,成事的人,其中有些人很出名,但更常见的是 在各自岗位上的男男女女无名英雄,在这条漫长崎岖的道路上支撑我们,迈向繁荣与自由。

为了我们,他们携带很少的家当,远渡重洋,追寻新生活。
为了我们,他们胼手胝足,在西部安顿下来;忍受风吹雨打,筚路蓝缕。
为了我们,他们奋斗不懈,在康科特和盖茨堡,诺曼地和溪山等地葬身。
前人不断的奋斗与牺牲,直到双手皮开肉绽,我们才能享有比较好的生活。他们将美国视为大於所有个人企图心总和的整体,超越出身、财富或小圈圈的差异。

这是我们今天继续前进的旅程。我们仍旧是全球最繁荣强盛的国家。这场危机爆发时,我们的劳工生产力并未减弱。我们的心智一样创新,我们的产品和劳务 和上周或上个月或去年相比,一样是必需品。我们的能力并未减损。但是我们墨守成规、维护狭小利益、推迟引人不悦的决定,这段时期肯定已经过去。从今天起, 我们必须重新出发、再次展开再造美国的工程。

我们无论朝何处望去,都有工作必须完成。经济情势需要大胆、迅速的行动,我们将有所行动,不光是创造新工作,更要奠定成长的新基础。我们将造桥铺 路,为企业兴建电力网格与数位线路,将我们联系在一起。我们将让科学回归合适的用途,运用科技的奇蹟来提高医疗品质并降低费用。我们将利用太阳能、风力和 土壤作为汽车的燃料和工厂的能源。我们将让中小学及大专院校转型,因应新时代的需要。这些我们可以作到。我们也将会作到。

现在,有人质疑我们的雄心,暗示说我们的体系无法承受太多的大计画。这些人的记性不好。因为他们忘记了这个国家已经完成的成就,当创造力朝同一个目标发展,不受约束的男男女女可以完成何等成就,必要的是勇气。

怀疑者无法理解的是他们的主张已经站不住脚,长期以来折磨我们的陈腐政治争议已经行不通。我们今天的问题不是政府太大或太小,而是有无功效,是否能 帮助家庭找到薪水不错的工作,支付得起照顾费用,有尊严的退休。哪个方向能够提供肯定的答案,我们就往那里走。答案是否定的地方,计画就会停止。所有我们 这些管理大众金钱的人都将负起责任,花钱要精明,改掉恶习,正大光明作事情,只有这样我们才能重建政府与人民间最重要的信任。

我们眼前的问题也不是说市场的力量是善或恶。市场创造财富和增加自由的力量无与伦比,但是这场危机提醒我们没有监督时,市场发展将失控,当市场只偏 爱有钱人时,国家无法永续繁荣。我们经济成功的依据,不只是国内生产毛额的规模,还有繁荣可及的范围,以及我们将机会拓展给每个愿意打拚的人,不是因为施 舍,而是因为这就是达到我们共同利益最稳健的途径。

至於我们的共同防卫,让我们必须在自由和理想之间作一抉择,是错误的,我们拒绝接受。我们建国诸父在我们难以想像的危难之中。拟具了确保法治和人权 的宪章,被一代代以鲜血扩大充实的宪章。这些理想依然照亮这个世界,我们不会为了便宜行事而扬弃它。同样地,今日在观看此情此景的其他民族和政府,从最宏 伟的都城到家父出生的小村庄,我要说:任何一个国家、男、女、和孩童,只要你在追求一个和平且有尊严的未来,美国就是你的朋友,我们准备再次带领大家。

回想先前的世代力抗法西斯主义和共产主义,靠的除了飞弹和战车之外,还有强固的联盟和持久的信念。他们知道单单力量本身不足以让我们自保,也不能让 我们为所欲为。相反地,他们知道我们的力量因为谨慎使用而增强,我们的安全源自我们理想的正当性,我们所树立楷模的力量,以及谦逊和克制所具有的调和特 质。

我们是这些遗产的保存者。在这些原则的再次指引下,我们可以面对那些新的威胁,这些威胁有赖国与国间更大的合作与谅解方能因应。我们将开始以负责任 的方式把伊拉克还给它的人民,并在阿富汗建立赢来不易的和平。我们会努力不懈地与老朋友和昔日的对手合作,以减轻核子威胁,和地球的暖化。我们不会为我们 的生活方式而道歉,也会毫不动摇地保护它,对那些想要藉由带来恐怖与杀害无辜以遂其目的者,我们现在告诉你,我们的精神强过你们,无法摧折,你们不可能比 我们长久,我们必定打败你们。

因为我们知道,我们拼凑组合而成的遗产是我们的强处,而非弱点。我们是由基督徒和穆斯林,犹太教徒和印度教徒,以及非信徒组成的国家。我们由取自世 界四面八方的各种语文和文化所形塑。而且由於我们曾尝过内战和种族隔离的苦果,并且在走出那黑暗时期之後变得更坚强和团结,这让我们不得不相信旧日的仇恨 终究会过去,部族之间的界线很快就会泯灭。随着世界越来越小,我们共通的人性也会彰显,而美国必须扮演引进新和平时代的角色。

对穆斯林世界,我们寻求一种新的前进方式,以共同的利益和尊重为基础。那些想播植冲突并把自己社会的问题怪罪於西方的领袖,须知你的国民藉以判断你 的,是你能建立什麽,而非你能毁坏什麽。那些靠着贪腐欺骗和箝制异己保住权势的人,须知你门站在历史错误的一边,而只要你愿意松手,我们就会帮忙。

那些穷国的人民,我们保证会和你们合作,让们的农场丰收,让清流涌入,滋补饿坏的身体,喂养饥饿的心灵。而对那些和我们一样比较富裕的国家,我要说,我们不能再对国界以外的苦痛视而不见,也不能再消耗世上的资源而不计後果。因为世界已经变了,我们也要跟着改变。

在我们思索眼前道路的此际,我们以谦虚感激的心想到,有些勇敢的美国同胞正在遥远的沙漠和山岭上巡逻。今天他们有话要对我们说,就和躺在阿灵顿(公 墓)的英雄们世世代代轻声诉说的一样。我们尊荣他们,不只因为他们扞卫我们的自由,更因为他们代表着服务的精神;愿意在比自己更大的事物上找寻意义。而在 此刻,能够界定一个世代的此刻,必须常驻你我心中的,正是这种精神。

即使政府能做和必须做,这个国家最终仍得靠美国人民的信念与决心。在堤防决堤时,是人们的善心,让他们招待陌生人。是工作人员的无私,让他们宁可减 工时,也不愿看到朋友失业,陪伴我们度过最黑暗时期。是消防员的勇气,让他们冲进满是浓烟的楼梯间。是父母心甘情愿培育孩子,最终决定我们的命运。

我们的挑战也许是新的,我们迎接挑战的工具也许是新的,但我们赖以成功的价值观─辛勤工作和诚实、勇气和公平竞争、容忍和好奇心、忠实和爱国心─这 些都是固有的。这些价值是真实的,是我们历史上进步的沉默力量。我们有必要找回这些真实价值。我们现在需要一个勇於负责的新时代,每一个美国人都体认到我 们对自己、对国家、对世界负有责任,我们不是不情愿地接受这些责任,而是欣然接受,坚信没有什麽比全力以赴完成艰难的工作,更能得到精神上的满足,更能找 到自我。

这是公民的代价和承诺。
这是我们信心的来源,体认上帝召唤我们创造不确定的命运。
这是我们的自由和信条的真谛,为什麽不同种族和信仰的男女老幼能在这个大草坪上共同庆祝,为什麽一个人的父亲在不到六十年前也许还不能进当地的餐厅用餐,现在却能站在你们面前做最神圣的宣誓。

让我们记住这一天,记住我们是谁、我们走了多远。在美国诞生这一年,在最寒冷的几个月,在结冰的河岸,一群爱国人士抱着垂死的同志。首都弃守,敌人进逼,雪沾了血。在那时,我们革命的成果受到质疑,我们的国父下令向人民宣读这段话:

“让这段话流传后世,在深冬,只剩下希望和美德,这个城市和这个国家,面临共同危险,站起来迎向它。”

美国,面对我们共同的危险,在这个艰困的冬天,让我们记得这些永恒的话语。怀着希望和美德,让我们再度冲破结冰的逆流,度过接下来可能来临的暴风 雪。让我们孩子的孩子继续流传下去,说我们受到考验时,我们拒绝让旅程结束,我们不回头,也不踌躇;眼睛注视着远方,上帝的恩典降临我们,我们带着自由这 个伟大的礼物,安全送达未来的世世代代。

愿上帝保佑你们,上帝保佑美利坚!

obama front pages ::

Wednesday, January 21st, 2009

:: below is a sampling of how the Chinese mainstream media covered President Obama’s inauguration on their front pages today (January 21, 2009). All images courtesy of AB报. Inspired by Danwei’s collage of front pages when Obama won the Presidential election.
OB5

BO2

BO1

BO3

BO4

Some of the headlines above read (in translation):

  • Obama takes up his post
  • The White House changes masters
  • Obama has taken up his post as President of the United States
  • Obama assumes office
  • “And he’s off!”
  • Obama takes over the United States
  • Black president moves into the White House
  • The Horse has assumed office, effective immediately (note: “Obama” is transliterated in Chinese as “奥巴马” with the “马” character meaning “horse;” accordingly, he is often nicknamed “The Horse” (马) or the “Black Horse” (黑马) in China.)
  • Obama is sworn into his post
  • America has entered the Obama era
  • President Obama has started work
  • White House, black horse
  • The first black man to take over the White House: the era of Obama as helmsman
  • The stage curtain has opened on the Obama era
  • America starts the Obama era
  • Bush steps down, Obama steps up
  • Obama’s time has come
  • The Obama era stage curtain opens amidst crisis
  • Transformational change: Obama takes charge of the U.S.

// AjS

social media lessons from obama ::

Wednesday, January 21st, 2009

LOGO:: Edelman Digital recently published a white paper titled The Social Pulpit: Barack Obama’s Social Media Kit. The paper takes an in-depth look at how Obama’s team successfully utilized social media during the election campaign and how the team will leverage it during his Presidency. Read the full white paper here, or download a PDF version here. See below for a short except from the paper, a selection titled “Lessons from Obama’s Social Media Campaign.”

[full disclosure, I am employed by Edelman Digital; I don't usually publish work-related content on 56minus1, but this is particularly relevant and well done]

Lessons from Obama’s Social Media Campaign:

1) Laddering support through tiers of engagement – The Obama campaign understood that it needed to provide a variety of ways for people to be involved in the campaign based on their level of engagement. As TechPresident noted, the goal was to “provide opportunities for the most casual supporters to stay involved, while also providing more strenuous opportunities for the smaller core of activists.”ASP

As a supporter moves up the ladder, each rung requires more commitment, creates more value, and will tend to hold fewer people. Whether you are canvassing for a candidate or advocating for legislation to Congress, an e-mail is easy to send but can be drowned out easily as well; a phone call requires more effort and carries more weight; a personal visit is the most compelling but also requires the most commitment.

The Obama campaign gave prospective supporters a menu of options:

Personal – You could start by friending Obama on a social network. Then, you might sign up for text messages and e-mails to stay informed about the campaign. As a supporter, you may make your first donation or register to vote.

Social – Once invested, you may post a comment to a friend’s profile, telling them why Obama was the right candidate for them. Perhaps you would jump to the MyBarackObama.com (MyBO.com) Web site, where you would create an account. After getting positive feedback on the site, you might join or even create a group.

Advocate – To drive interest in the group, you may post pictures, write blog posts or create a video declaring your support, which you could post to YouTube. With insights and materials from the campaign, you might host an offline event where you would ask supporters to donate money, register to vote, canvass or phone bank.

2) Empowering super users – In addition to providing tiers of engagement for the broader mass of supporters, the Obama campaign offered further support to its most committed advocates. The campaign tracked volunteers and took note of their most reliable activists. The campaign identified these connectors early and gave them the tools to activate others. These super users could create social and fundraising groups on the MyBO Web site. They also could organize their own networks of supporters that gave them access to the Obama database, from which they could pull phone numbers for doing phone banking from their living rooms.

3) Providing source materials for user-generated content – The MyBO Web site contained videos, speeches, photos and how-to guides that gave people the raw materials they needed to create their own compelling content in support of Obama. In return, supporters created more than 400,000 pro-Obama videos and posted them to YouTube. They also wrote more than 400,000 blog posts on the MyBO Web site.

The campaign could not possibly have generated this much content on its own. And it
was better that it didn’t. The most trusted source of information is consistently “a person like myself.” The authentic user-generated video is more compelling and elicits more support than official productions because we are more trusting of information that is from people who hold similar beliefs, share the same politics or religion, or are the same age or gender as us.OB HUB

4) Going where the people are – While 60 percent of adults in the United States belong to a social network, most do not belong to more than one. If you want to reach them, you have to know where they are and connect with them there. As Obama adviser Scott Goodstein said: “Some people only go to MySpace. It’s where they’re on all day. Some only go to LinkedIn. Our goal is to make sure that each supporter online, regardless of where they are, has a connection with Obama.”14 Obama had profiles on more than 15 social networks, including Facebook and MySpace. But he also was the first presidential candidate to have profiles on AsianAve.com, MiGente.com and BlackPlanet.com, influential social networks for the Asian, Hispanic and African American communities. It is also important to note that Obama was not on every social network: he selected the most significant and important platforms in which to participate. While the unsuccessful Edwards campaign was on dozens of social networks, Obama limited his official presence to 15 and leveraged these platforms to direct people to the MyBO Web site, where the campaign had a greater ability to channel people to the specific activities and causes that were deemed the most important to fulfilling the campaign’s electoral strategy.

The MyBO Web site served as the hub for electoral activities, with spokes that reached to an array of platforms, all of which drove conversation back to the Web site in order to engage the people, empower the voices, raise the money and get the boots on the ground needed to win the election.

5) Using tools people are familiar with – These days, there is a social network for every distinct social niche. There also are umbrella networks that span all interests. Facebook has 150 million members; MySpace has 110 million; LinkedIn is approaching 50 million. These users have invested time, energy and social capital into developing their profiles and engaging other people on their network(s) of choice. The Obama campaign
leveraged these existing platforms to maximize the social velocity of its outreach efforts.

For instance, while Obama had more than three million Facebook friends, supporters also used the tools that they were familiar with in Facebook to find creative ways to spread the message in support of his candidacy. More than 900,000 people joined the “One Million Strong for Obama” group on Facebook. There were Facebook groups for Obama for almost every college in America. The campaign leveraged participation on these existing networks to reinforce messages across platforms and create as many touch points as possible.

6) Ensuring that people can find your content – If your content is posted but nobody can find it, does it exist? Can you convert anybody with it? No. According to Google, 90 percent of people who find a Web site through a search engine click on a result from page one of the search results. Therefore you have to be on page one or you will not be found. The Obama campaign understood this: it created simple Web sites with the URLs of popular search terms to increase the likelihood that they would appear at the top of the search results.

Additionally, when the opposition created videos criticizing Obama (e.g., Reverend Wright), the campaign released videos that used the same tags so that its positive response could be found when people searched for the original. The campaign understood that most people on YouTube use “related videos” to find what to watch. By mimicking tags, people were more likely to find the Obama response alongside the original critique.

Further, because the campaign knew that more than one-third of people do not distinguish between organic search results and paid search ads, it aggressively purchased search ads to increase the likelihood that users would be driven to friendly information.

7) Mobilizing supporters through mobile devices – Ninety percent of Americans are within three feet of their cell phones 24 hours a day. People still read more than 90 percent of their text messages, while pages of e-mails sit unopened in inboxes. Text messaging and the mobile Web offers an opportunity to reach supporters directly anywhere they are, any time of the day. It also is a much more cost effective way to mobilize voters. A 2006 study by the New Voters Project found that text-message reminders helped increase turnout by four percent at a cost of only $1.56 per vote, much cheaper than the cost of door-to-door canvassing or phone banking, at a cost of $20 to $30 per vote.

The campaign used major announcements to drive people to the mobile platform, such as Obama’s choice of Senator Joe Biden as his running mate, which Nielsen Mobile has quantified as the largest mobile marketing event in the United States to date.16 The campaign sustained interest through five to 20 targeted messages each month. For instance, supporters could text questions about polling places and receive quick responses from the campaign. More than 30,000 people signed up from within Denver’s Mile High Stadium while waiting to hear Obama’s acceptance speech during the Democratic National Convention. The campaign also released a free iPhone application in October that gave people up-to-date campaign information and organized its contacts to highlight phone numbers for people in key battleground states.

8) Harnessing analytics to constantly improve engagement activities – Management consultants call it kaizen – the concept of constant improvement. Obama’s campaign tracked the success of every e-mail, text message and Web site visit, capitalizing on the analytics that are inherent in digital communications. Each ad and e-mail was created in multiple versions (e.g., different headers, buttons vs. links, video vs. audio vs. plain text) to test what worked and what did not. The campaign developed more than 7,000 customized e-mails, tailored to individual prospects, and made real-time improvements to its outreach materials. Adjustments were made daily to improve performance and conversion. It worked. As the campaign progressed, the effectiveness of the e-mail campaign increased and conversion rates similarly improved.

Run! Fly!

9) Building the online operation to scale – In February 2007, Obama met with Netscape founder and Facebook board member Marc Andreessen to learn how social media could power the campaign.17 The campaign spent more than $2 million in 2007 on hardware and software that would serve as the foundation for the social media operation. 18 It built an enterprise-level system that was ready to scale to millions of supporters. As the primary season progressed and the general election campaign began, Obama’s team continued to look for ways to innovate. It used a “crawl, walk, run” approach, integrating new (and improved) social media elements into the campaign. The campaign had a few early missteps, including the initial rollout of the mobile campaign featuring ringtones that were widely derided, and an embarrassing public spat with Joe Anthony, a devoted early supporter who was forced by the campaign to forfeit his MySpace.com/BarackObama page and its 130,000 friends so that the campaign could take control of it.19 But it was able to overcome these miscues by giving its supporters more and better opportunities to create their own social pulpits than any campaign had ever given before.

10) Choosing the right team – Long before the intensity of the 2008 campaign kicked in, Obama was already planning his online strategy. The Obama campaign had a core online team of 11 people with a total staff of 30, a number that climbed even higher toward the end of the cycle. While previous campaigns had treated online advocacy as an add-on, the Obama campaign integrated social media into all elements of the organization. Joe Rospars, the head of social media for Obama, reported directly to the campaign manager, David Plouffe. Internet and mobile was integrated into every aspect of the campaign.

The team also included Chris Hughes, one of the co-founders of Facebook, and Kevin Malover, a veteran of online travel agency Orbitz. Julius Genachowski, a longtime friend of Obama, served as the campaign’s chief technology advisor. Obama also tapped a distinguished group of advisors, including Google CEO Eric Schmidt and Craigslist founder Craig Newmark. Many of these supporters will follow Obama to the White House, including one who is likely to be named the nation’s Chief Technology Officer.

// AjS

air force one on twitter ::

Tuesday, January 20th, 2009

:: the National Geographic Channel’s “On Board” program has brought Air Force One to the Twittersphere. Follow Air Force One on Twitter at . What’s perhaps more interesting than this is seeing how much Twitter-muscle Guy Kawasaki really has. I took the screenshot below a shortly after that AF1 was on Twitter. At that time, NGC_AirForceOne had 391 followers; less than an hour later it had 512 followers (a jump fo 121 followers). How many does it have now? // AjS

AFONEonTwitter

digital obama ::

Thursday, January 15th, 2009

:: the official portrait of President(-elect) Obama was just released. It is the first official presidential portrait to be taken using a digital camera. It was shot by the White House photographer Pete Souza. More details here, download the hi-res photo here.

officialportrait

obama in chinese ::

Wednesday, November 26th, 2008

:: the text below was shared with 56minus1 via an inner-office email (original source here, h/t JM & BO’K); U.S. President-elect Barack Obama’s election day victory speech translated into “半白化文,” a version of Chinese between the classical and modern-day script, probably closer to the former. Click for English transcripts of the speech, and for videos.


芝城父老,别来无恙,

余尝闻世人有疑,不知当今美利坚凡事皆可成就耶?开国先贤之志方岿然于世耶?民主之伟力不减于昔年耶?凡存诸疑者,今夕当可释然。

今夕之释然,皆蒙美利坚民众之协力——学塾祠庙之外,市井乡野之间,万千父老心焦似焚,苦待竟日,愿献一票之力。其中,平生未尝涉国事者,数亦不少,而今有此义举,皆因一念不衰——今夫天下,非同既往,愿发吁天之声,必成动地之势。

今夕之释然,皆仰吾国同胞之齐心——何谈贫富老幼之差、党社宗族之异,惶论发肤肌体之别、志趣爱恶之分。吾国既以合众为名,吾辈则更无疏离之意,红蓝二党并肩而立,数十邦州挽手相合,无分你我,共称一家,昂然于世,齐声一呼,天下乃有此释然。

今夕之释然,皆因愤懑者之镇静,忧惧者之勇气,犹疑者之笃定——平素世间种种,消磨其志向,溃灭其梦想,而值此风云之际,除旧更新,当仁不让,倾力而动乾坤者,更何人哉!

俟之诚久,其志弥坚。幸天地明察,乃有今日,乃有此刻,乃有此一选举,乃有我亿万美利坚大好国民——吾邦之大变革,方得自兹而始也!

顷接参议员麦君凯恩电,虽未得晤,幸有一谈,其言谆谆,其意诚诚,鄙人感佩之 至。选战期内,麦君劳碌几重,奔波几许,皆为国家计。诸般求索,时日良多,皆非余所能及。于国于民之惊人牺牲,亦非庸庸如吾辈者所可想见。以麦君之胆魄襟 怀,能为吾邦所用,实国家之幸,万民之幸也。前途漫漫,其事未竟,余所盼瞩由衷者,唯共麦凯恩君、佩林君,及诸贤士比肩,会吾等之绵力,成吾邦之大业。

乔君拜登,亦吾所感铭至深者也。竞选之业,艰险不足与外人道,幸有乔君之辅佐,其诚天可鉴之。乔君其人,素言恳辞切,意笃情真,盖尝经斯兰克顿街乡邻之提命,饱聆特拉华州父老之晤教也。他日余既登总统之位,乔君必当副之。

拙荆米氏,追随鄙人凡一十六年,既为爱侣,更为挚友,既为吾阖家之基石,又乃余终生之至爱。鄙人尝自忖度,倘无贤妻若此,今朝阔论高谈于此处者,不知何人矣!

小女萨沙、玛丽,余素深喜之。昔日为父尝与汝等言,此番选战若得一胜,愿购小犬一头相赠,待阖家乔迁总统府邸之日,偕汝等同进吾宅。今当胜负已出,既有一诺在前,必自践行不欺也。

祖母大人虽已仙逝,料必有灵在天,俯察人寰,想应颔首开颜矣。吾奥巴马氏列祖列宗,亦当如是。今日今时,此情此景,鄙人追思之心,乌鸟之情,曷其有极!唯生死陌路,仙凡有别,虽怀反哺之心,而无答报之门也!

至若玛雅、艾玛二姐妹,以及吾家诸同胞,所惠我者,亦属良多,久沐恩德,此当拜谢。

大卫普劳夫君,大卫阿克塞罗德君,一为鄙人竞选事务之经理,一为鄙人国事韬略之智囊。余尝自喟叹,左右谋士,余所仰赖者,皆亘古未见之贤才。普阿二君,则更此中之翘楚。区区不才,有何德能,可得膀臂若此?当此功成之际,感荷之心,亦自拳拳。

至于鄙人铭之肺腑,须臾不敢忘怀者,则诸位也。盖今日鄙人之胜绩,实诸位之胜绩,鄙人之荣光,实诸位之荣光!

余素朴陋,虽有参选之心,并无必胜之志。谋事之初,银资乏匮,从者寥寥;起事之地,皆蔽寓荒斋,不在高阁;成事之基,无非寻常百姓,涓滴之献。

今日之胜,有赖一众热血青年,抛其家,别其室,不辞其苦,不计其酬,矻矻于此——“国中青年爱国之心已泯之谬论,今可休矣!今日之胜,有赖壮志未已之诸前辈,无惧寒暑,行走奔波,劝说民众。今日之胜,乃数百万美利坚民众之胜,察其意,皆属踊跃为国,观其行,处处谨严有序,足堪告慰二百年前开国之先贤——民有、民治、民享之政体,未尝动摇也!

嗟夫!此实诸位之功也!

余知诸君之意非在此一选举,亦非在鄙人一身。盖瞻前路之艰辛,益知此任非同小可也。虽今夕欢贺于此,而明朝酒醒,大患仍自当前,不容有怠——两地烽烟熊熊而起,四海之内纷纷而乱,金融业界惶惶而不得宁。

是夜,饮宴笙歌之声不绝于耳,而异邦大漠群山中,吾国大好青年,兀自苦戍边塞, 惝恍竟夜,性命尚未得安。吾国千万庶民,为人父母者,兀自惴惴难眠,所忧者,乃房宅所贷、病患之费、抚育之资也。至若吾国能源之耗,百业之兴,庠序之教, 攻伐之术,怀远之道,亦皆吾等忡忡挂怀者也。

渺渺乎其远,如不可达,危危乎其高,若不可攀。朝夕岁月,焉得成就?余不揣愚钝,愿以四载韶华,付诸此业,胜算何如虽不可知,然昂扬必胜之奇志,成就伟业之壮怀,平生未之有也。君子一诺,其重何如,此地今夕,愿斗胆发一狂言——吾辈既在,其事必成!

逶迤坎坷,份内之事。异见争端,料必有之。国中之政府,谅非无所不能者。余所秉 承不移者,唯忠信矣。倘有危难于前,必无欺瞒于世。诸君言论臧否,纵悖逆相左之议,余必当洗耳以聆。于此之外,更当恳请诸君,不吝心血,致力报效,以振吾 美利坚重兴之业。余亦别无他想,唯盼吾侪协力,延继吾国既肇二百二十一年之大统,汇涓滴之力,而成万世之业。

昔年冬日,余有志于斯,投身此业,屈指算来,倏然近二载矣。当此秋夜,追思反 省,仍无溃退逃亡之意。选战之胜,无非一役之功,余梦寐所思矢志所求者,非在乎此。溯源究本,此役之胜,不过革世变时一大好良机耳。倘止步于斯,垂手而 待,或无诸君倾力相援,则壮志丰功,无非泡影,诸般梦想,终必虚妄。

爱国之心,报国之念,吾人固有之,然逢今日之世,此心此念亦当一变——吾辈各执己业,益当各竭其力,各尽其命,非但为一己之利,而更期普世之荣。今岁,金融业界动荡多舛,细审观之,当可以之为鉴——实业之损,亦是金融之伤。可知,既在邦域之内,吾辈荣辱休戚,皆相与共矣!

党争纷纭,阴谋卑鄙,愚鲁无知,皆腐蚀清白、惑乱政局之弊也,其缘由已久,余今愿与诸君协力,共灭除之。昔年曾有此郡先贤,执共和党之帜,而掌总统府之权。自强独立,自由统一等信念,皆斯人之所倡,亦吾辈之所宗。

今岁选战,吾民主党人幸有一胜,然谦逊和合之心未尝少减。余素信服者,乃山河破碎之际,林肯总统之言——“既是至亲,终不为敌。虽弩张剑拔,而血脉未尝断,情义不少减。

固然,仍有四方志士,不为鄙人所动,另有高明之选。虽终悭此一票之缘,然诸君高论,余亦声声在耳,字字在心。倘能得诸君之援手,鄙人幸甚。他日待余总而统之,亦必不另眼以待也。

吾邦民众,散居天下,各安其命,而其志一也。吾邦鼎盛之势,今已乍现锋芒。

至于心怀叵测,与世人为仇、与天下为敌者,吾邦猛志常在,彼等必取灭亡。心思纯良,久慕大同者,吾辈当倾力以助,鼎力相援。犹疑未定,不知吾自由之邦兴衰如何者,吾辈愿以今日盛况以告之——美利坚之所以谓之者,非刀兵之强,金银之众,实民主、自由、机遇、梦想之美也!

天自有道,地自有德,恩赋吾邦无上异禀——无他,唯变而已矣。美利坚变革不怠,合众国日趋尽善。当以过往先贤之伟绩,助吾侪今日之雄心,开子孙万世之辉光。

今岁选战,多开亘古之先,屡传千秋佳话。感我至深者,亚特兰大之老妪安尼克松库帕也——库氏之一票,于数百万美利坚民众之选票无异,其所以引人称奇者,其人今岁高龄一百有六矣。

当其父辈之时,天道不彰,黑人为奴。库氏其生也不逢时,汽车尚不行于道,飞机未曾起于空,库氏既属黑人,又系女流,票选一事,概无瓜葛。

今日今时,回溯库氏百岁之涯,但见吾邦先贤屡败屡战,且退且进,悲欣交集,甘苦杂陈。幸而正道存焉,壮志存焉,曰:吾辈既在,无所不能。

万马齐喑,其事堪哀,吾邦女界怒而起,愤而争,苦战不歇,历数十载。幸哉库氏,以百岁之高龄,终得亲见女流自立于世,重获天赋之权——吾辈既在,无所不能!

当百业萧条,国人绝望哀鸣之际,库氏亲见吾美利坚出旷世之新政,挽狂澜于既倒,扶大厦之将倾,退畏惧之势,扶奋勇之心,终至人各有位,民心乃安——吾辈既在,无所不能!

当吾国良港遭袭,天下桀纣当道,暴政肆虐之时,库氏亲见豪杰群起,民主不衰——吾辈既在,无所不能!

蒙哥马利公车之罢辍,伯明翰城黑人之群起,塞尔玛城血雨腥风之事,库氏般般亲历。更曾亲聆亚特兰大传教之士振臂登高之呼——“吾等必胜!诚哉斯言!吾辈既在,无所不能!

俟科学昌明于世,创想通贯一时,既登广寒之阙,又溃柏林之墙。洋洋乎!有百年如是,乃见今岁选战中,库氏之一票。浩浩兮!一百零六载交锋更迭,方有美利坚今日之变革——吾辈既在,无所不能!

转眼兴亡过手,而今迈步从头。追昔抚今,不禁扪心而问——俟再历百年岁月,倘吾等后辈儿孙,亦有得享高寿如库氏者,复可见何等之变数?吾辈今日之功,他年可得而见之乎?

所谓天命时运,莫过于此——当为吾邦万民造安身立命之业,为吾辈儿孙启各显雄才之门,为寰宇各国创太平静好之世,为吾等壮志赋千秋不灭之元神。吾邦立国之本,必将光耀于天下。万千同胞,当如一人,一息尚存,梦想不灭。纵有世人旁观在侧,而疑窦生焉,吾辈亦当以千秋不易之训共答之曰——吾辈既在,无所不能!

拜谢诸君。愿天佑吾民,天佑吾邦

obama in china ::

Thursday, November 6th, 2008

[this entry is reposted on 56minus1 from Danwei with permission from the original author]

:: Barack Obama’s victory over John McCain in the US presidential election made the front page of most Chinese newspapers today:

Obama in China 

Some of the more eye-catching headlines:

  • Dongguan Times: “America’s First Black President” (many variations in other papers)
  • Information Times: “‘Dark Horse’ Enters White House” (also in Liaoshen Evening News and City Lady)
  • Xiamen Business Daily: “Will Chinese Benefit with a Black Man in Charge?”
  • Modern Express: “The Kiss of Victory” with a photo of Obama and his wife (also in Xinhua’s Modern Money)
  • Shenyang Evening News: “Obama: Change has come” (in English)
  • Southern Metropolis Daily: “America ‘Changes Colors’”
  • Qianjiang Evening News: “Obama Plans Change for America”
  • Chengdu Evening News: “Obama Wins; Change Comes to America”
  • Chongqing Evening News: “Black American Becomes Boss”
  • Zhengzhou Evening News: “Obama YES”
  • Chinese Business View: “America Enters Era of Change”
  • Peninsula Metropolis Daily: “Obama: America’s New Boss”
  • Chongqing Times: “Change, I Can”

Many newspapers included a subhead that mentioned President Hu Jintao’s congratulatory remarks; some, like the Beijing Morning Post, ran that bit of news as their top headline for the day.

As the Xiamen Business Daily headline indicates, articles on the election results addressed issues that Chinese readers would be particularly interested in, such as the overseas Chinese experience in American politics and Obama’s plans for Sino-US relations once he is inaugurated on January 20.

For more on China’s reaction to Obama’s win, see The China Beat.

All covers from ABBao