Posts Tagged ‘china’
Monday, May 10th, 2010
:: since 2007, the Neocha team has been dedicated to supporting China’s creative community through our online platform Neocha.com, various online and offline events, and ongoing projects / collaborations with commercial entities in China and abroad.
In late 2009, we launched NeochaEDGE to communicate our consultancy offering and more effectively showcase to the world the very best, local creative content and talent in China that we work with on various client efforts. As an extension of that commitment, we are excited – thrilled, in fact – to announce the next phase of NeochaEDGE: the EDGE Creative Collective.
Please note that this is just the “soft launch” (whatever that really means) of the EDGE Creative Collective (aka: ECC). Over the next few months, expect to see ECC continuously grow and evolve with fresh talent and new creative disciplines.
To learn more about the EDGE Creative Collective and get access to the ECC widget link here.
To enter the EDGE Creative Collective, link here. // AjS
Posted in NeochaEDGE, china, creativity | innovation, youth | creative culture | Tags: china, creative, ecc, edge creative collective, freelance, NeochaEDGE | No Comments »
Thursday, April 29th, 2010
:: MEDIA Magazine (Asia) featured us (NeochaEDGE) in pretty good China-focused youth marketing piece. Link here for a hi-res / readable version. // AjS
Posted in NeochaEDGE, china, marketing | pr | advertising, neocha.com, youth | creative culture | Tags: asia, china, culture, marketing, media, NeochaEDGE, youth | No Comments »
Thursday, March 11th, 2010
:: a nice article was recently written about us in China International Business. See below. // AjS
(more…)
Posted in NeochaEDGE, media, neocha.com, youth | creative culture | Tags: article, china, creative, media, neocha.com, NeochaEDGE | 2 Comments »
Tuesday, January 12th, 2010
:: Mark Haas (pictured below), former MS&L Global CEO, was recently named . He’ll be reporting to Edelman Asia Pacific Regional President AlanVandermolen, and his current firm MH Group Communications has also been acquired by Edelman. Follow Mark on Twitter at . For more details about his new role role, link here. // AjS
[full disclosure: I'm employed by Edelman Digital, Asia Pacific]
Posted in china, edelman, marketing | pr | advertising, people | Tags: alan vandermolen, china, edelman, mark haas, mh group communications, ms&l, pr, public relations | No Comments »
Sunday, January 3rd, 2010
:: can anyone help me understand wtf is going on with this sign? Seen today at Zara in Shanghai – so many things wrong with it. Completely mental. // AjS
Posted in china, life, photography, random, shanghai | Tags: china, random, shanghai | No Comments »
Monday, December 28th, 2009
:: a cool viral for Harbin beer. Does anyone know who made it? // AjS
Posted in china, marketing | pr | advertising, video | Tags: advertising, china, harbin, viral video | 3 Comments »
Tuesday, December 15th, 2009
:: together with PublicAffairsAsia, my colleagues at Edelman China published a short white paper today titled The Dragon & The Mouse. The paper takes a look at how social media is impacting public affairs in China, and even includes some insights from yours truly (bottom of page 7).
To check out the press release and more details, link here. To download the white paper as a PDF, link here. To read the paper, see below. Let me know what you think in the comments section below. /// AjS
Posted in china, digital | social media insights, edelman, edelman digital, internet | technology, marketing | pr | advertising, politics | Tags: china, digital, edelman, internet, public affairs, publicaffairsasia, social media, the dragon & the mouse, web, white paper | No Comments »
Tuesday, November 17th, 2009
:: over the past few weeks we’ve been posting time-lapse videos of the live art performances from Search for Creative City (寻城记), an event that NeochaEDGE collaborated on with the Knowledge and Innovation Community (KIC). Since the graffiti writers who participated in the event are pretty much the best Shanghai has to offer in terms of street-art, we pulled them all together in a single post for everyone to enjoy. Link here to see time-lapse videos of pieces by Dezio, Popil, Mr. Lan, SAIL, AEK, Lamian (拉面), Shier, and HKER.
For more Chinese graffiti on NeochaEDGE, link here. // AjS
Posted in NeochaEDGE, art, china, cool hunting, events, graffiti, shanghai, urban, youth | creative culture | Tags: aek, china, dezio, graffiti, HKer, kic, knowledge and innovation community, lamian, Mr. Lan, NeochaEDGE, popil, sail, shier, street art, time-lapse, urban art, videos | No Comments »
Saturday, November 14th, 2009
:: taken in Shanghai, China. // AjS
Posted in china, photography, shanghai, urban | Tags: chair, china, ingenuity, shanghai, snaps, urban | No Comments »
Wednesday, November 11th, 2009
:: taken in Shanghai, China, just outside the Neocha studio. // AjS
Posted in china, chinese language, culture, photography, shanghai, snaps, urban | Tags: china, irony, neocha, shanghai, snaps | No Comments »
Monday, October 26th, 2009
:: as I think most of you know, I’m a strategist at Edelman Digital Asia Pacific. As such, I just wanted to share some news.
Together with our partner Brandtology, we launched the Asia-Pacific Digital Brand Index (DBI), a regional study of online conversations about big tech brands covering 10 markets (Japan, Korea, Mainland China, Hong Kong, Taiwan, Malaysia, Indonesia, Singapore, India, and Australia). The study captures and distills 800,000 mentions of 233 major technology and telco brands on over 4,000 sites.
For more details and market-by-market data / fact sheet downloads, link here. [Google was #1 and Dell was #10, link here to found out the rest of the top 10.]
The study’s analysis and insights are quite telling.
One of the key take-aways for me (something John Kerr, Edelman Digital Asia Pacific head discusses more here) is that while having a consistently aligned social media strategy across Asia markets on a macro objectives level is crucial, tactic execution needs to be locally contextualized to ensure success. The nuts and bolts of brand engagement simply won’t work uniformly across such diverse social media environments.
The study also puts forth an interesting series of indices that help local and regional marketers find measurement benchmarks around important areas like Internet word of mouth conversation volume, engagement (or mentions per unique voice), channel volume / breadth, etc. All very much worth checking out.
To learn more, feel free to get in touch:
Also, see below for a video of John Kerr giving a quick overview of the study. To better understand the study’s methodology, link here. // AjS
[Full disclosure: Edelman and Edelman Digital represent technology brands around the world, many of which are included in the Edelman Digital Brand Index.]
Posted in digital | social media insights, edelman, edelman digital, internet | technology, marketing | pr | advertising | Tags: asia-pacific digital brand index, australia, brandtology, china, dbi, digital media, edelman, hong kong, india, indonesia, IWOM, japan, john kerr, korea, malaysia, marketing, research, singapore, social media, taiwan, video, white paper | 2 Comments »
Saturday, October 17th, 2009
:: in case you weren’t able to come by A Nice Set | Shanghai, the exhibition of international and Chinese designer slipmats, we’ve produced a short video of the opening night that you can check out below. If this video is loading slowly for you, try viewing it on Tudou or .
Special thanks again to our co-curators in making the event happen: Jellymon and We Are Plus; along with our sponsors and partners: Aerial7, Vedett, SOURCE, Supermarkart, IdN, AWE5OME, and Neocha. And a special shout-out to , who provided the beats and scratches at the party as well as the soundtrack for the video.
For more A Nice Set | Shanghai-related content on NeochaEDGE, link here. // AjS
This post was originally published on NeochaEDGE, a site I regularly contribute to. To see more of my posts on NeochaEDGE, link here.
NeochaEDGE is a daily-curated, bilingual website and discovery engine dedicated to showcasing leading-edge creative content and emerging youth culture in China.
Posted in NeochaEDGE, art, china, cool hunting, creativity | innovation, design, events, neocha.com, video | Tags: a nice set, aerial7, awe50me, china, design, IdN, jellymon, mr. tsang, neocha.com, NeochaEDGE, shanghai, source, supermarkart, vedett, we are plus | No Comments »
snaps | my new mug ::
Thursday, October 8th, 2009
:: taken on my kitchen counter in Shanghai; my new all-occasion mug. // AjS
Posted in china, snaps | Tags: china, mug, snaps | 1 Comment »
Monday, September 28th, 2009
:: it’s not often you see good stencil graffiti in China – see below for a some at Beijing’s 798 / Dashanzi art district. This photograph was taken by Beijing-based Mårten Strassburg. To see more of Mårten’s photography, link here. If you spot graffiti or urban art anywhere in China, please share it with us at . We’d like to document it on NeochaEDGE. For more graffiti in China on NeochaEDGE, link here. // AjS
This post was originally published on NeochaEDGE, a site I regularly contribute to. To see more of my posts on NeochaEDGE, link here.
NeochaEDGE is a daily-curated, bilingual website and discovery engine dedicated to showcasing leading-edge creative content and emerging youth culture in China.
Posted in NeochaEDGE, art, beijing, china, cool hunting, creativity | innovation, graffiti, neocha.com, photography, urban, youth | creative culture | Tags: beijing, beijing 798, china, dashanzi, graffiti, mårten strassburg, neocha.com, NeochaEDGE, photography, stencil, urban, urban art | No Comments »
Saturday, September 26th, 2009
:: for more from B Ovensfan on NeochaEDGE, link here. // AjS
This post was originally published on NeochaEDGE, a site I regularly contribute to. To see more of my posts on NeochaEDGE, link here.
NeochaEDGE is a daily-curated, bilingual website and discovery engine dedicated to showcasing leading-edge creative content and emerging youth culture in China.
Posted in NeochaEDGE, art, china, cool hunting, creativity | innovation, neocha.com, youth | creative culture | Tags: art, b ovensfan, china, chinese creative community, neocha.com, NeochaEDGE, water-color | No Comments »
