microblogging platforms like Twitter, Fanfou, and Jiwai (see this previous Friday 5) are used by Chinese netizens to pass around links, memes,shayari short tidbits of breaking news, and other kinds of information that can fit into 140 characters. In other markets, particularly the US market, companies and brands have long been taking advantage of this platform as a communications / marketing tool, and while the tactic still seems to be in its embryonic stage in China, a number of commercial entities have found success with…Continue Reading “Companies & brands using microblogging in china”

you’re an active consumer, but you don’t trust advertising or mainstream media. You’re new in the city, and you want to find some great places to eat, but you don’t know anyone who can give you any tips. You want to go south for the holidays but you don’t want to end up getting fleeced in some Disney-fied tourist trap. Or you’ve just bought an amazing / terrible new digital camera and you want to convince the rest of the world to buy one too…Continue Reading “Product review 2.0 in china”

Due to China’s digital censorship regime (playfully known as the “Net Nanny”), politics can sometimes be tricky to talk about on the Chinese Internet. On websites affiliated with Chinese state-run / owned media organizations, conversation can carry on freely within the boundaries the sites have set up for themselves, but on more independent venues, Chinese netizens often have to resort to typographical tricks or character substitutions to mention people, places, and events whose names may be deemed “sensitive words” by the Net Nanny. In general,…Continue Reading “politics on the chinese internet”