microblogging platforms like Twitter, Fanfou, and Jiwai (see this previous Friday 5) are used by Chinese netizens to pass around links, memes,shayari short tidbits of breaking news, and other kinds of information that can fit into 140 characters. In other markets, particularly the US market, companies and brands have long been taking advantage of this platform as a communications / marketing tool, and while the tactic still seems to be in its embryonic stage in China, a number of commercial entities have found success with…Continue Reading “Companies & brands using microblogging in china”